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CRN: Consumer Survey Reaffirms Consumer Confidence, Trust in the Industry

Washington, D.C.—For the fourth year in a row, nearly three-quarters of Americans (73%) report taking dietary supplements, according to the 2020 CRN Consumer Survey from...

Immune Health & Beyond: What’s Trending in Raw Materials

With so many trade shows cancelled, we at WholeFoods wanted to give you the industry overview—and a look at the latest products—that you’re missing...

October 2020

Digital Edition Editorial: Thank You Natural Products Retailers! Tip of the Month:The Dangers of Success What’s Selling Immune Health & Beyond: What’s Trending...

Immune and Nasal Supplement

Life Extension has launched FLORASSIST Immune and Nasal Defense. The gluten-free and non-GMO capsules are formulated with EpiCor, a yeast fermentate, and L. rhamnosus...

Immunity Supplement

CV Sciences has launched CV Defense, the second product announced under its new Immunity product line, CV Acute. CV Defense provides daily support for...

Zinc Gluconate Ingredient

Gadot Biochemical has launched Zinc Gluconate, a Halal and Kosher certified immune-supporting mineral ingredient. The ingredient is intended to help promote cell growth, wound...

September 2020

Digital Edition Editorial: Sending Positive Ripples Out Into Our World Tip of the Month:How Do You Future Proof Your Store In Uncertain Times? ...
Purple and orange perennial cone flowers Echinacea Purpurea in a botanical garden.

Herb of the Month: Echinacea

Echinacea, also known as Purple Coneflower, has been a popular herb in the natural products industry for decades, and is used commonly around the...

Product Profile: PharmaCare Sambucol Black Elderberry

Powerful Immune Support* for Year-round Protection Sambucol offers a wide range of great-tasting products that help support your immune system* using the natural power...

Infused Chocolates

Nouveautes has introduced Immunity Goodness, a line of gourmet Belgian and sugarless chocolates and hard candy supplements infused with vitamin C, elderberry, curcurmin, or...