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Naturally Informed: Communicating in store and online—where are we now?

As COVID-19 concerns carry over into another year and consumers commit to supporting immune health year-round, the ability to communicate clearly, effectively, and legally...

Naturally Informed: Building Immune Resilience for a Whole New World

How can we use our personal immunotype to create a healthier future for ourselves? Dr. Heather Moday, integrative and functional medicine physician and author...

The Immune System and Gut Health

The majority of the immune system is located in the gut and GI tract. In fact, millions of immune cells are located in the...

Healthy Gut, Healthy Immunity…Here’s Why!

When you think of “gut health,” what comes to mind? For most of us, we think about having great digestion, absorbing all the best...

Dr. Low Dog Educates Congressional Staff on Nutrition for Immune Health

Washington, D.C.—“There is so much we can do to maintain health. With evidence pointing to a correlation between poor nutrition and poor immune response...

Immunity Market: How to Communicate and Engage In-Store & Online ​

Consumer demand for products that support immune health is high, and so is scrutiny from the FTC and FDA. In this discussion, which took...

CRN: Consumer Survey Reaffirms Consumer Confidence, Trust in the Industry

Washington, D.C.—For the fourth year in a row, nearly three-quarters of Americans (73%) report taking dietary supplements, according to the 2020 CRN Consumer Survey from...
Herbs with alternative medicine herbal supplements and pills

ABC: Record-Breaking Herbal Sales Predicted for 2020

Austin, TX—U.S. consumers spent an estimated $9.602 billion on herbal dietary supplements in 2019, according to the American Botanical Council’s (ABC) 2019 Herb Market...

Education…and Virtual Happy Hour!

When Expo West was cancelled in March, the announcement was met with mixed emotions. Relief, anxiety, anger...this event, and the many others that were...

10 Tips to Getting the Most Out of Virtual Events

Natural Products Expo West, SupplySide East, IFT, Fancy Food...spring and early summer is usually a prime time for conferences, and the networking opportunities and...