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FTC Is Putting Businesses on Notice About Fake, Misleading Endorsements

Washington, D.C.—The Federal Trade Commission (FTC) has sent out a Notice of Penalty Offenses warning more than 700 recipients against using fake reviews and...

3 Reasons Nutri-Beauty: Mastering the Market is a Can’t-Miss Virtual Event!

Virtual—On April 21-22, 2021, WholeFoods Magazine and Trust Transparency Center will host our next virtual event in the #NaturallyInformed series: Nutri-Beauty: Mastering the Market. I'm...

Architecture of Desire

To be successful today, you must be the architect of desire. It’s not enough to be the engineer of desire. You need to be...
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When Bad Celebrities Happen to Good Brands

Having a high-profile celebrity love and use your brand is a PR blessing…until that endorser gets wrapped up in a scandal. It’s happened to anyone...
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Truthful Science and Information at 8th Forum on Dietary Supplements

Virtual—“COVID is not going to stop our attempt to spread truthful science and information,” said Raqiyyah Pippins, Partner at Arnold & Porter Kaye Scholer...

Influence with Impact

A recent article in AdWeek reveals 81% of Gen Z shoppers are influenced by what their friends buy. The new research comes from a student...