Tag: Influencers
When Bad Celebrities Happen to Good Brands
Having a high-profile celebrity love and use your brand is a PR blessing…until that endorser gets wrapped up in a scandal. It’s happened to anyone...
Truthful Science and Information at 8th Forum on Dietary Supplements
Virtual—“COVID is not going to stop our attempt to spread truthful science and information,” said Raqiyyah Pippins, Partner at Arnold & Porter Kaye Scholer...
Influence with Impact
A recent article in AdWeek reveals 81% of Gen Z shoppers are influenced by what their friends buy. The new research comes from a student...
