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Innova Spotlights Top 10 Trends for 2022

Arnhem, Netherlands—What ranks as the #1 concern for consumers? According to Innova Market Insights Top Ten Trends for 2022, health of the planet has...

Consumer Research Points to Immune-Boosting Functional Food Opportunities

Immune health concerns are set to continue as a major priority, according to consumer research from Innova Market Insights. The research indicates that one in...

Now Trending: Indulgent Flavors at Breakfast

Arnhem, Netherlands—Cake for breakfast? According to Innova Market Insights' Flavors by Occasion report, consumers are seeking indulgent flavors—and those treat-inspired are seeing the strongest growth...

Plant-Based Demand is Up—and So Are Product Claims

Arnhem, Netherlands—Innova Market Insights' 2020 Consumer Survey showed that consumers are prioritizing health, variety, sustainability and taste—leading them to consider plant-based foods. This year,...

3 Tricks to Delivering Healthy Indulgent Foods

Netherlands—While everyone loves sweets, Innova Market Insights notes in a press release that the consumer drive towards wellness has entered the confectionary, bakery, ice...

3 Trends Driving the Dairy Market

Netherlands—Innova Market Insights has announced its Top Trends in Dairy for 2021. The research shows that three trends are driving the market: immunity, functionality...

Innova Releases Top 5 2021 Trends for Snacks and Sweets

Innova Market Insights has released its Top Trends for 2021, according to a press release. Transparency is the top trend: Brands are looking to...

COVID-19 Drives Prioritization of Immune Health

Arnhem, Netherlands—In October 2020, Innova Market Insights released its annual Top Ten Trends report to gives retailers, brands, and manufacturers insight into consumer demands....

Transparency Top 2021 Trend, According to Innova Market Insights

Arnhem, Netherlands—Innova Market Insights has unveiled its annual Top Ten Trends report, according to a press release. The report gives retailers, brands, and manufacturers...

Generational Selling: Survey Reveals What Drives Consumers

Innova Market Insights latest Consumer Survey identifies key characteristics of Generation Z, Millennials, Generation X and Baby Boomers, with insights into the holistic nutrition...