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Illustrations of botanicals, adaptogens

Stressed? Tired? Enter Adaptogens

The adaptogens market size was valued at more than $10 billion in 2022, and has projected CAGR of more than 6.5%, reports Gene Bruno,...
Innova Research Report

Innova’s Top 10 Consumer Trends 2023

Arnhem, Netherlands—Innova released its Top Ten Consumer Trends report for 2023. The top-ranking consumer trend was value, according to the Market Insights report. This...
healthy planet earth in field with sun

Survey: Health of the Planet is a Top Global Concern

Arnhem, Netherlands—The health of the planet is now a top global concern, surpassing human health. That's according to Innova's Lifestyle & Attitude Survey. The number...

Innova Spotlights Top 10 Trends for 2022

Arnhem, Netherlands—What ranks as the #1 concern for consumers? According to Innova Market Insights Top Ten Trends for 2022, health of the planet has...

Consumer Research Points to Immune-Boosting Functional Food Opportunities

Immune health concerns are set to continue as a major priority, according to consumer research from Innova Market Insights. The research indicates that one in...

Now Trending: Indulgent Flavors at Breakfast

Arnhem, Netherlands—Cake for breakfast? According to Innova Market Insights' Flavors by Occasion report, consumers are seeking indulgent flavors—and those treat-inspired are seeing the strongest growth...

Plant-Based Demand is Up—and So Are Product Claims

Arnhem, Netherlands—Innova Market Insights' 2020 Consumer Survey showed that consumers are prioritizing health, variety, sustainability and taste—leading them to consider plant-based foods. This year,...

3 Tricks to Delivering Healthy Indulgent Foods

Netherlands—While everyone loves sweets, Innova Market Insights notes in a press release that the consumer drive towards wellness has entered the confectionary, bakery, ice...

3 Trends Driving the Dairy Market

Netherlands—Innova Market Insights has announced its Top Trends in Dairy for 2021. The research shows that three trends are driving the market: immunity, functionality...

Innova Releases Top 5 2021 Trends for Snacks and Sweets

Innova Market Insights has released its Top Trends for 2021, according to a press release. Transparency is the top trend: Brands are looking to...