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When Bad Celebrities Happen to Good Brands

Having a high-profile celebrity love and use your brand is a PR blessing…until that endorser gets wrapped up in a scandal. It’s happened to anyone...

Communications in the Age of COVID

Practically overnight, COVID-19 has dramatically upended the way brands, particularly food brands, communicate. Not since 9-11 have they had to re-focus their promotional campaigns...
marketing

Stress & Fatigue Drive Youth to Natural Early

You, the independent natural products retailer, are used to helping older shoppers address chronic health issues of aging. But today, younger generations—millennials, ages 25...

At the Table with Generation X

Erica HooperLee, 47, was living the city life in San Francisco, CA, when she and her now-husband Charles, 34, decided it was time for...

Don’t Call Us Old! Reaching Boomers Where They’re At

No one generation thinks alike. Let’s just say that from the get-go. This four-part series aims to help retailers and those who are developing...

Word-of-Mouth. So…20th Century?

­One of the biggest “Aha!” moments from WholeFoods Magazine’s 40th Annual Retailer Survey, was the jump in marketing spending reported by independent natural organic...

Consumers Prefer Printed Circulars Over Digital

Don't discard those printed advertising circulars just yet. A new study from Nielsen Homescan shows that despite the fact U.S. adults are spending more than...
Rip City Happiness

Brew Dr. Kombucha Teams with NBA’s Portland Trail Blazers

Portland, OR — In a first for the NBA, Brew Dr. Kombucha has partnered with the Portland Trail Blazers on a limited edition kombucha...

FDA Sends Warning Letters to CBD Oil Companies

Washington, D.C. — On October 31, the U.S. Food and Drug Administration (FDA) sent a warning letter to four companies which sell hemp oils...
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3 Ways to Make DIY Videos Audiences Will Eat Up

Do-It-Yourself (DIY) videos are exploding in popularity and it’s no surprise why. Video content is easy to consume. How-to videos are taking over our social...