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Word-of-Mouth. So…20th Century?

­One of the biggest “Aha!” moments from WholeFoods Magazine’s 40th Annual Retailer Survey, was the jump in marketing spending reported by independent natural organic...

Consumers Prefer Printed Circulars Over Digital

Don't discard those printed advertising circulars just yet. A new study from Nielsen Homescan shows that despite the fact U.S. adults are spending more than...
Rip City Happiness

Brew Dr. Kombucha Teams with NBA’s Portland Trail Blazers

Portland, OR — In a first for the NBA, Brew Dr. Kombucha has partnered with the Portland Trail Blazers on a limited edition kombucha...

FDA Sends Warning Letters to CBD Oil Companies

Washington, D.C. — On October 31, the U.S. Food and Drug Administration (FDA) sent a warning letter to four companies which sell hemp oils...
Chicken Piccata video

3 Ways to Make DIY Videos Audiences Will Eat Up

Do-It-Yourself (DIY) videos are exploding in popularity and it’s no surprise why. Video content is easy to consume. How-to videos are taking over our social...
VitaminShoppe launches subscription service

Vitamin Shoppe Personalized Subscriptions Launch

Secaucus, N.J. – SPARK AUTO DELIVERY, the subscription service Vitamin Shoppe hopes will help it compete with online retailers, officially launched on Monday. In addition...

Insights on Advertising Natural Products from The Big Natural

Natural products industry leaders got an update on how the Federal Trade Commission (FTC) views advertising claims when Richard Cleland, assistant director of advertising...

Mott’s Sued by Beyond Pesticides for “Natural” Claims

Washington, D.C. — Beyond Pesticides, a national environmental health organization, represented by the Richard Law Group has filed a lawsuit against Mott’s, specifically its...
Tip of the Month

Why Retailers Should Consider Making a Mobile App

Specials, prices and promotions are available to customers at the click of a button. This means the promotions you are working hard to push...

Ready for Gen Z?

When the Baby Boom generation was born, between 1946 and 1964, those of ethnic background made up 28% of the U.S. population. By 1997,...

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