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Functional Fungus

Mushrooms are having a moment: These gems from nature are gaining popularity thanks to consumers’ growing awareness about the health benefits they offer, according...

Adaptogens: Nature’s Answer to Stressed & Tired

Interest in adaptogens is high, and it’s easy to see why: According to a Gallup poll released in 2019, more Americans were stressed and...

Plant-Based Innovation

Back in July 2019, the Plant Based Foods Association (PBFA) and The Good Food Institute released data on retail sales of plant-based foods. The...

Mushroom Wisdom Changes Name of Flagship Product

East Rutherford, NJ—Mushroom Wisdom is changing the name of its proprietary Lion’s Mane mushroom product, according to a press release. Previously called “Amyloban 3399,”...

Hot Product: Real Mushroom Supplements

SPECIAL ADVERTISING SECTION MyPure are 100% certified organic, non-GMO, whole fruiting body mushrooms—exactly what‘s been used for thousands of years in holistic health systems in...

Contract Manufacturers ID 10 Top Trends for 2020

In part 1 of this feature, titled The Evolution of Contract Manufacturing, WholeFoods asked contract manufacturers to identify the trends of today that will...

ABC 2018 Herb Market Report Shows 9.4% Increase in Sales

Austin, TX—U.S. consumers spent an estimated total of $8.842 billion on herbal dietary supplements in 2018, according to the American Botanical Council’s (ABC’s) 2018...

Mushroom Consumption May Reduce Risk of Prostate Cancer, Study Suggests

Japan—Mushroom consumption may reduce the risk of development of prostate cancer among middle-aged and elderly Japanese men, according to a study published in the...

Company Profile: Pure Essence

Company Description Pure Essence is a privately owned and operated company with multi award-winning organic, non-GMO, whole food-based supplements combining the ancient wisdom of holistic...

Mushrooms: Superfood Superstars

Inflammation, low energy, hormonal imbalances...our go-go-go, high-pressure days have many of us suffering from these and other negative effects of stress. And while modern-day...