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Nature’s Bounty UK + Ireland Launches New Marketing Campaign

London, England—Nature’s Bounty has launched a new marketing campaign for the U.K. and Ireland, developed by creative agency Initials, according to a press release. Initials...

Nestlé to Acquire Core Brands of The Bountiful Company

Switzerland—In a move that makes it a global leader in vitamins, minerals, and nutritional supplements, Nestle has entered into an agreement with KKR to...

The Nature’s Bounty Co. Rebrands

The Nature’s Bounty Co. is now The Bountiful Company, according to a press release. The Bountiful Company owns brands including Nature’s Bounty, Solgar, Pure Protein,...

Nature’s Bounty Celebrates Acts of Good Will by Donating to Feeding America

Ronkonkoma, NY—Nature’s Bounty has announced that it will help provide 5 million meals to families in need through Feeding America to kick off a...

Nature’s Bounty Launches Personalized Nutrition Tool

Nature’s Bounty has partnered with Diet ID, a digital health company that provides personalized nutrition, according to a press release. The companies are launching...
Best Bar Ever

Nature’s Bounty Acquires Best Bar

Ronkonkoma, N.Y. — The Nature’s Bounty company added a nutrition bar to its lineup of sports and nutrition products, acquiring The Best Bar Ever. “Consumers are...

KKR Buys Majority Stake in Nature’s Bounty

Ronkonkoma, NY — Global investment firm KKR is buying a majority stake in health and wellness product leader The Nature’s Bounty Co. from The...