Nielsen
Today’s Shoppers Prefer In-Store Experience: Survey
Las Vegas, NV - Despite reports that the future of food shopping is online, a surprisingly large number of consumers prefer to shop at...
Organic Fresh Produce Sales Reach Nearly $5 Billion in 2017
Monterey, CA – Consumers bought nearly $5 billion worth of organic fresh produce items in 2017, according to data released by the Organic Produce...
Consumers Prefer Printed Circulars Over Digital
Don't discard those printed advertising circulars just yet.
A new study from Nielsen Homescan shows that despite the fact U.S. adults are spending more than...
Campbell Joins Plant Based Foods Association
Camden, NJ — As it continues to change its face in response to consumer demand for more healthy foods, Campbell Soup Co. is joining the...
Data Shows Consumers Will Pay For Personal Care Transparency
By Kira Karapetian, Vice President of Marketing, Label Insight
The modern consumer is tech-savvy, health, environmentally and socially conscious, and connected to countless, intersecting online...
What Is Natural Anyway? How Confusion Sparked a Healthy Change in Product Labeling
By Andrew Mandzy, Director of Strategic Insights, Nielsen, and Ronak Sheth, Chief Customer Officer, Label Insight
Over the last several years, consumers have demonstrated that...
