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Nielsen Announces New CMO

New York, NY—Nielsen Global Connect announced in a press release that Jacqueline Woods will join the company as Chief Marketing Officer beginning December 1. Woods...

Nielsen Announces Tech, CPG Predictions for 2020

Orlando, FL—Nielsen announced its predictions for technology, consumer packaged goods (CPG) and retail for 2020 and the coming decade in a press release. Nielsen...

Nielsen, Charlotte’s Web Enter Analytic Relationship

New York, NY—Nielsen and Charlotte’s Web Holdings, Inc. have entered into an analytic relationship, according to a press release, with the intention of guiding...

Fresh Food Bolsters Brick-And-Mortar, According to Nielsen Report

Fresh food is keeping brick-and-mortar stores open, according to a report from Nielsen. Online grocery shoppers spend 1.5% more in-store on fresh food than the...

Report Highlights the Rise of the Flexitarian

Plant-based alternatives will not be the demise of traditional meat. That's the word from  The Nielsen Company, in the new report The F Word:...

5 In-Demand July 4th Essentials

The Fourth of July is the party of the summer—and your customers are gearing up for it. The traditional burgers, hot dogs, and beer...

Today’s Shoppers Prefer In-Store Experience: Survey

Las Vegas, NV - Despite reports that the future of food shopping is online, a surprisingly large number of consumers prefer to shop at...
Organic Produce

Organic Fresh Produce Sales Reach Nearly $5 Billion in 2017

Monterey, CA – Consumers bought nearly $5 billion worth of organic fresh produce items in 2017,  according to data released by the Organic Produce...

Consumers Prefer Printed Circulars Over Digital

Don't discard those printed advertising circulars just yet. A new study from Nielsen Homescan shows that despite the fact U.S. adults are spending more than...
Campbell Joins Plant Based Foods Association

Campbell Joins Plant Based Foods Association

Camden, NJ — As it continues to change its face in response to consumer demand for more healthy foods, Campbell Soup Co. is joining the...