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Celebrating 50 Years of NOW Value

Since NOW was founded in 1968 it has been committed to making natural products affordable, while never compromising quality. Hear from CEO Jim Emme...

Celebrating 50 Years of NOW

Learn about family-owned NOW's history, as told by the son of Elwood Richard, the firm's founder. Paid for and provided by NOW Foods.
visionary award

Elwood Richard Receives Visionary Award from AHPA

Bloomingdale, IL – Elwood Richard, founder of NOW, received the American Herbal Products Association (AHPA) AHPA Visionary award on March 9th for his “pioneering and unprecedented...
NOW Foods, probiotic, DNA Testing, Rick Sharpee,

NOW Foods Begins DNA Testing Probiotics

Bloomingdale, IL – To ensure the identity and purity of key probiotic products, NOW Foods, a family-owned business that supplies and markets vitamins, herbs,...

Making Natural: Choosing the Right Probiotic

Dr. Wendy Bazilian, DrPH, MA, RD discusses what to look for when choosing a probiotic and Maria Mendres, NOW QR Microbiology Lab Supervisor describes...

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