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NOW Phases Out Use of Magnesium Stearate, Gelatin Capsule

Bloomingdale, IL—To accommodate consumer preferences, NOW announced that the company is phasing out gelatin capsules and the use of magnesium stearate. Gelatin capsules are sourced...

Testing Conducted by NOW Raises “Profound Concerns” About ALA on Amazon

Bloomingdale, IL—NOW has released another report—its fifth report in 2020—regarding the quality of brands sold mainly on Amazon. This new report focuses on alpha...

NOW Finds “Alarming” Problems With Amazon Phosphatidyl Serine Products

Bloomingdale, IL—NOW has identified “serious failings” in the phosphatidyl serine (PS) category on Amazon, according to a press release. The company noticed declining sales on...

CoQ10 Association Announces CoQ10 Retail Testing Program

Spring, TX—The CoQ10 Association shared the news of its Ingredient Integrity Initiative. The Association is partnering with Trust Transparency Center’s Ingredient Transparency Center to...

NOW Honored by NABR for 7th Consecutive Year

Bloomingdale, IL—NOW has been named one of the nation’s Best and Brightest Companies to Work For in the Large Business category by the National...

NOW Tests Supplements Sold on Amazon, Finds Them Mislabeled

Bloomingdale, IL—NOW has tested several CoQ10 and SAMe products purchased on Amazon—and found them lacking, according to a press release. Aaron Secrist, VP of Quality...

NOW Acquires SuperNutrition

Bloomingdale, IL–NOW announced that the company has expanded its supplement product lines with the acquisition of SuperNutrition, a supplement company that specializes in multi-vitamin...

NOW, DJ Blatner Create Nutricosmetic Drinks

Bloomingdale, IL—NOW has partnered with DJ Blatner, registered dietitian nutritionist and “Superfood Swap” author, to develop four functional elixir recipes featuring beauty-from-within benefits, according...

NOW Launches BioCell Collagen Product

Irvine, CA—BioCell Technology has announced NOW’s launch of BioCell Collagen in a press release. The product delivers 1,000mg in two capsules, providing more than 570mg...

Celebrating 50 Years of NOW Giving

At NOW, giving back and helping those in need is an important part of their mission. Hear from family owner Dan Richard about the...