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questions about dietary supplements, quality

NOW Alerts Amazon to Misleading Dietary Supplement “Quality Documentation”

Bloomingdale, IL—For years, NOW has been alerting Amazon that bad actors featured on the site are misleading consumers. NOW has conducted testing on brands that...
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Jim Emme, NOW

  NOW Founder Elwood Richard’s high standards for quality and science-based products are key guideposts for our company today. We believe in the ethos of...

NOW Testing of CoQ10, Quercetin in Brands Sold on Amazon Reveals “Deceptive Labeling Tricks”

Bloomingdale, IL—In 2017, NOW spearheaded an industry self-policing program of testing unfamiliar brands found on Amazon. Using both internal and external labs including Eurofins, researchers compare...

NOW Launches “Feel Good Now” Campaign

Bloomingdale, IL–NOW announced the launch of its new national brand campaign, which emphasizes affordable products for health with its motto: “Feel good spending less...

NOW Partners with Top Wellness Experts on new “Commit to YOU” Campaign

Bloomingdale, IL—NOW announced the launch of its new “Commit to YOU” campaign, with a goal of inspiring people to invest in their health, put themselves first,...

Beauty-From-Within Supplements

NOW is offering two new beauty-from-within solutions. Hydration Rescue Veg Capsules features Hyabest hyaluronic acid, to help support healthy skin moisture. Aquatic Beauty Marine...
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NOW Continues Amazon Tests with Glutathione

Bloomingdale, IL—NOW Foods has continued its quality testing of brands found on Amazon, this time testing for Glutathione. The results: Brands were overall of...

NOW Phases Out Use of Magnesium Stearate, Gelatin Capsule

Bloomingdale, IL—To accommodate consumer preferences, NOW announced that the company is phasing out gelatin capsules and the use of magnesium stearate. Gelatin capsules are sourced...

Testing Conducted by NOW Raises “Profound Concerns” About ALA on Amazon

Bloomingdale, IL—NOW has released another report—its fifth report in 2020—regarding the quality of brands sold mainly on Amazon. This new report focuses on alpha...

NOW Finds “Alarming” Problems With Amazon Phosphatidyl Serine Products

Bloomingdale, IL—NOW has identified “serious failings” in the phosphatidyl serine (PS) category on Amazon, according to a press release. The company noticed declining sales on...