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Plant-based: Passing fad, or wave of the future?

Chicago, IL—A new study from the NPD Group looked at the plant-based food market, and found that plant-based as a category is here to...

Bill Introduced to Prevent Plant-Based Products Being Labeled as Meat

Washington, D.C.—U.S. Congressman Roger Marshall (R-KS) and Congressman Anthony Brindisi (D-NY) introduced the Real Marketing Edible Artificials Truthfully (MEAT) Act in the House of...

Study: Mung Bean Protein Can Improve Strength

Tempe, AZ—Mung bean protein can improve physical strength in vegetarians, according to a new study from researchers at Arizona State University College of Health...

Good-Health Reads: Ellen Kanner

With so many health-transforming books being released, WholeFoods wanted to know what the experts are reading. Here, Ellen Kanner, author of Feeding the Hungry...

Study: Few Improvements in American Diet over 18 Years

Massachusetts—American adults are still consuming too many low-quality carbohydrates and more saturated fat than recommended, according to a new study written by researchers from...

10 Trends in Raw Materials

Since WholeFoods’ last supplier roundup, consumer trends have codified and become more pronounced. We’ve spent the year reporting on them, and keeping our readers...

7 Grocery Trends from Natural Products Expo East

Baltimore, MD—In the crowded exhibitor halls of Expo East, trends emerge—and we're here to bring them straight to you. While this article will focus...

Soy-Based Cream Ingredient

Fuji Plant Protein Labs has announced Ko-Cream, a plant-based, non-dairy, non-GMO, soy-based cream for professional chefs, manufacturers, and foodservice. Ko-Cream is a rich plant-based...

Generational Selling: Survey Reveals What Drives Consumers

Innova Market Insights latest Consumer Survey identifies key characteristics of Generation Z, Millennials, Generation X and Baby Boomers, with insights into the holistic nutrition...

At KFC, Plant-Based Meets Fast Food Again

New York, NY—Kentucky Fried plant-based chicken will hit a KFC in Smyrna, Georgia this week, making it the first fast food restaurant to test...

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