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CHPA Rebrands, Adjusts Brand Narrative

Washington, D.C.—The Consumer Healthcare Products Association (CHPA), a 139-year-old industry trade organization, is rebranding for the first time in 20 years, according to a...

Mybite Rebranding, Launching Outdoors-Inspired Campaign

Vancouver, WA—Mybite has created a new campaign to reflect their core mission of “health, made happy,” according to a press release. Inspired by their...

ADM Acquires Yerbalatina, Rebrands

Chicago, IL—ADM announced in a press release that it has acquired Yerbalatina Phytoactives, a natural plant-based extracts and ingredients manufacturer. The company has also...

Mushroom Wisdom Changes Name of Flagship Product

East Rutherford, NJ—Mushroom Wisdom is changing the name of its proprietary Lion’s Mane mushroom product, according to a press release. Previously called “Amyloban 3399,”...

INFRA Rebrands

St. Paul, MN—INFRA has rebranded, updating the association’s visual identity with a new logo officially rolling out on January 1. WholeFoods spoke to Erica Schulte...

Life Extension Announces Total Rebrand

Ford Lauderdale, FL—To celebrate its 40th anniversary, Life Extension announced its corporate rebrand in a press release. The new look will be on all of...

Lehi Mills Launches National Distribution, New Mixes, and Rebrand

Lehi, UT--The 106-year-old Utah-based wheat milling company, Lehi Mills, launched new baking mixes for national distribution along with a fresh and modern re-branding of...

GNC to Relaunch as One New GNC

Pittsburg, PA — GNC Holdings Inc., a leading supplier of vitamins and supplements, announced that it would soon be offering its customers an improved...