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Nutiva Rebrand Inspired by the “Vibrant Energy of the Sun”

Richmond, CA—Nutiva has launched its new brand identity, looking to more strongly connect its customers with the brand’s purpose to revolutionize the way the...

GenTech Holdings to Change Name

Wheat Ridge, CO—GenTech Holdings, Inc., which sells functional foods through sinfitnutrition.com and dietary supplements through americanmetabolix.com, is changing its name to Supplement Group (USA),...

ofi Rebrands

olam food ingredients (ofi) has revealed its new brand, according to a press release, tapping into themes and colors that reflect ofi’s ability to...

Mediterranean Food Company Rebrands

Austin, TX—Afia, a Mediterranean food company, has released new brand positioning, packaging, and identity, according to a press release. The company—which was launched in...

Chr. Hansen Natural Colors Changes Name

Copenhagen, Denmark—Chr. Hansen Natural Colors, which recently became a standalone company, has announced that it will be known as Oterra, effective immediately. The name is...

NattoPharma Rebrands for the First Time in Nearly Two Decades

Oslo, Norway and East Brunswick, NJ—NattoPharma is introducing a new logo, brand identity, and website, according to a press release. “Our science has always been...

Coconut Bliss Unveils a New Look, Focuses on Inclusivity

Eugene, OR—Coconut Bliss has unveiled a new look for its line of plant-based ice creams, which the company hopes will connect with consumers on...

Volpi Foods Rebrands, Highlighting “Dedication to Quality”

St. Louis, MO—Volpi Foods has announced a new website and packaging, according to a press release. The 119-year-old, 4th generation family-owned business has opted for...

The Nature’s Bounty Co. Rebrands

The Nature’s Bounty Co. is now The Bountiful Company, according to a press release. The Bountiful Company owns brands including Nature’s Bounty, Solgar, Pure Protein,...

Specialty Food Association Rebrands

New York, NY—The Specialty Food Association (SFA) is completely rebranding, according to a press release. The association is following its vision to “Shape the...