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A Look Inside the Millennial Mind

Brands and retailers know millennial dollars are important to capture to ensure the future of the enterprise. According to The Brookings Institution, their generation...

At the Table with Generation X

Erica HooperLee, 47, was living the city life in San Francisco, CA, when she and her now-husband Charles, 34, decided it was time for...

Don’t Call Us Old! Reaching Boomers Where They’re At

No one generation thinks alike. Let’s just say that from the get-go. This four-part series aims to help retailers and those who are developing...

Navigating the Amazon Jungle

If you’re not selling your brand on Amazon, chances are someone else is and that money could be in your pocket. With increasing competition...

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