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Why Marketing Matters Most During a Recession

Cutting back your marketing during a recession is the beginning of the end for your brand awareness and customer engagement. When you cut back on...
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The Social Approach: Diversify How You Connect with Your Community

The last year has forced us to make many changes to how we operate and navigate this world. Businesses have had to embrace an...

Food Brand Launches TikTok Competition

Los Angeles, CA—TRUFF has announced its #HowITRUFFContest, a TikTok competition encouraging foodies to create the next viral recipe using any product from the brand's...

Connecting with Customers: 3 Keys to Social Media Engagement

If we learned anything in 2020, it’s the importance of staying connected. As businesses closed the doors to their physical spaces and trade shows...

February 2021

Digital Edition Editorial: Feeling Stressed? Tip of the Month: Connecting with Customers: 3 Keys to Social Media Engagement What's Selling Building Resilience with...

Why Natural Retailers and Brands Need to Be “Social”

Advertising is all about communicating and messaging. It should be used similarly to having an intimate conversation with a friend — someone you know,...