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Functional Beverages: Immune Health Top Priority

Beloit, WI—Immune, gut, and heart health still rank as main concerns for functional beverage consumers, while beauty and sports performance are on the rise,...
sports nutrition active nutrition supplements creatine

NPA Applauds NJ’s Push to Recognize Creatine Day

Washington, D.C.—New Jersey State Senator Bob Singer introduced a Senate Joint Resolution, which has now established July 9 as Creatine Day. The Natural Products...

CBD-Infused Sports Cream

Floyd's of Leadville is expanding its lineup of topical creams with SportsCreams, a cream infused with 2400mg CBD, intended to help soothe sore muscles,...
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The Active Nutrition Opportunity

Talk about a category on-the-go. The shift from athlete-focused sports nutrition to everybody-focused active nutrition was in progress years before the pandemic, but 2020...

Fabulously Fit At Every Age

Consumers are investing in their physical fitness more than ever—just look at the meteoric rise in the popularity of wearable fitness trackers, boutique fitness...

Exercise. Recover. Repeat

Why Curcumin is a great adjunct for sports performance.  Over the past several decades, sports nutrition has become a specialized category to reflect the fact...