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The Active Nutrition Opportunity

Talk about a category on-the-go. The shift from athlete-focused sports nutrition to everybody-focused active nutrition was in progress years before the pandemic, but 2020...

Fabulously Fit At Every Age

Consumers are investing in their physical fitness more than ever—just look at the meteoric rise in the popularity of wearable fitness trackers, boutique fitness...

Exercise. Recover. Repeat

Why Curcumin is a great adjunct for sports performance.  Over the past several decades, sports nutrition has become a specialized category to reflect the fact...