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Message in the Bottle

Your customers are increasingly aware and vocally questioning everything they put into their bodies. As a retailer, you have a right — and a...

Sabinsa Picks Eurofins Global Partner for ID Testing of Proprietary Ingredients

East Windsor, NJ — Sabinsa Corporation announced that they have chosen Eurofins Scientific for use of their analytical testing services, making them their global...

Setting the Gold Standard

A family-owned business has a 3 in 10 chance of making it past the first generation. As NOW celebrates its 50th year, the milestone...
iHeart

Personalized Nutrition: It’s All About Me! You, Too!

I set my bags down and plopped into the chair with the folks from iHeart at SupplySide West (SSW) to check off an item...

New Lab Guidance for Grapefruit Seed Extract

Austin, TX — The American Botanical Council (ABC), American Herbal Pharmacopoeia (AHP), and the University of Mississippi's National Center for Natural Products Research (NCNPR) have...

WholeFoods Tours Sabinsa Corporation and Sami Labs Facilities in India

Transparency is a buzzword that has been used a lot recently, but WholeFoods did get to experience firsthand the dedication to transparency from East...

Press Release: Cranberry experts say there’s a bigger issue at play – and missed...

EDITOR'S NOTE: The following is a press release written by an industry company. WholeFoods Magazine does not endorse any specific brand or product. The...
contract manufacturer

Secrets for Picking the Perfect Manufacturing Partner

Interesting product idea? Check. Perfect formulation? Check. Great marketing plan? Check. Distribution? Check. Millions of dollars worth of analytical and manufacturing equipment at the ready? Uh…no. Many companies have...

Making Natural: Choosing the Right Probiotic

Dr. Wendy Bazilian, DrPH, MA, RD discusses what to look for when choosing a probiotic and Maria Mendres, NOW QR Microbiology Lab Supervisor describes...
astaxanthin NAXA

UPDATE: First Results from NAXA Verification Program

SALT LAKE CITY, UT—The Natural Algae Astaxanthin Association (NAXA) recently announced the expansion of its astaxanthin verification program to include retail products, and has released some...

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