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New Research Shows Consumers Value Branded Ingredients. Do You? 

Reading a supplement label is complicated. There are so many parts, some mandated by law like a Supplements Facts panel, others just good practice....
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Microbiome, Nutrition Make ADM’s Top 5 2021 Trends

Chicago, IL—ADM has released its top five trends that will impact the food and beverage industry in 2021. The trends are based in part on...
Cranberry Extract

Fruit d’Or Celebrates Tools for Validating Cranberry

Villeroy, Québec, Canada—Fruit d’Or is celebrating the tools that enable the industry to leverage the new whole fruit cranberry health claim and avoid adulterated...

Amazon Business Practice Issues That You Can Take Advantage Of

Trust Transparency Center has tracked and reported on Amazon’s Dietary Supplement programs and platforms for the past three years with the intention of arming...

Transparency Top 2021 Trend, According to Innova Market Insights

Arnhem, Netherlands—Innova Market Insights has unveiled its annual Top Ten Trends report, according to a press release. The report gives retailers, brands, and manufacturers...

Building Trust: Third-Party Lab Testing and Certifications

U.S. consumers spent an estimated $9.602 billion on herbal dietary supplements in 2019, according to the American Botanical Council’s (ABC) 2019 Herb Market Report....

SHP Publishes Sustainability & Regenerative Practices Toolkit

Austin, TX—The Sustainable Herbs Program (SHP) has announced the publication of the SHP Sustainability & Regenerative Practices Toolkit, according to a press release, as...

The Transparency Trail for Dietary Supplements

Since January 1, 2018, Trust Transparency Center and others have raised the concern that Amazon has continuously acted with less responsibility and accountability than...

Finding Value and Trust in Branded Ingredients

We know the value of consumer trust and we look for ways to build it. Consumers are looking for evidence and information. The marrying...

Shifting to Clean Label

The industry is buzzing about “clean label,” but what does it even mean? “Clean-label can mean a lot of things—to some people it means...