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Scott Steinford, Trust Transparency Consulting

In my early days as a leader, I learned that success and people building could only happen if I followed the essential principles of...

March 2022

Digital Edition Editorial: The Success, Stresses, & Struggles: Retailers Sound Off What’s Selling Tip of the Month: Why Diversity & Inclusion May Drive...

GOED Report Offers Insights on U.S. Supplement Users

The Global Organization for EPA and DHA Omega-3s (GOED), in partnership with Trust Transparency Center, has published market research on supplement consumers in the...
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FTC Is Putting Businesses on Notice About Fake, Misleading Endorsements

Washington, D.C.—The Federal Trade Commission (FTC) has sent out a Notice of Penalty Offenses warning more than 700 recipients against using fake reviews and...

4 Transparency Checks that Drive Sales

Supplement sales are better than ever. The 2020 CRN Consumer Survey on Dietary Supplements found that nearly three-quarters of Americans report taking dietary supplements....
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“Anti-Aging is Gone”—Insights from Nutri-Beauty: Mastering the Market

Virtual—The Naturally Informed event Nutri-Beauty: Mastering the Market was as jam-packed with information as expected, ranging from deep dives on specific ingredients to even...

Disappearance of Elements Transparency Opens a Window for Smart Retailers

Last month, we looked at the recently announced Amazon Quality Requirements, with many in industry agreeing that these initiatives being taken by Amazon are...

Transparency: The clear choice for supplement consumers

Supplement sales are better than ever. The 2020 CRN Consumer Survey on Dietary Supplements found that nearly three-quarters of Americans report taking dietary supplements, and Nutrition...

Thank You Natural Products Retailers!

This year has been, and continues to be, challenging, to put it mildly. But seeing how so many in the industry have gone above...

CoQ10 Association Announces CoQ10 Retail Testing Program

Spring, TX—The CoQ10 Association shared the news of its Ingredient Integrity Initiative. The Association is partnering with Trust Transparency Center’s Ingredient Transparency Center to...