Wellness Was the Total Store Experience

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Wellness was top of mind and the hot topic at the recent NACDS (National Association of Chain Drug Stores) Total Store Experience in San Diego, August 20 – 22.

The industry as a whole is really “cleaning up” its act. Nielsen reports indicate clean label foods and beverages account for 30% share of food and beverage sales and saw growth of 5.6% in dollar sales over the last five years. In fact, 51% of American households view natural as important. Personal care products with a natural label claim grew 9.1% from the previous year.

These are stats we can celebrate. The stats for wellness seekers are on the rise as well but there is more that retailers can do. According to WSL Shopper Trends, 70% of wellness shoppers rate energy — being rested and physically fit to lead their daily lives — as a top priority to wellness. Yet only 40% feel it. “Sixty-five percent want a positive mental outlook, but only 40% achieve it. Fifty-one percent say clear glowing skin is a sign of Wellness, but only 36% feel they have it.”

There were a lot of items in the exhibit hall designed to close the gap on what people want and what they feel they have.

Changing the conversation about ears

Wally’s Natural is a leader in the Natural Products industry and Ear Care market and the innovative company debuted its newest product — Kids Ear Scrub. Wally’s Natural Kids Ear Scrub ensures the safest way to keep ears clean and the mild formula of the shampoo and soft sponge provide a gentle scrubbing action that can be done in the shower for extra convenience. Good-bye Q-Tips and hello Wally’s!

iHEAR combines superior sound quality with innovative online tools and is dedicated to developing affordable and accessible hearing solutions. Their line of devices consist of virtually invisible behind-the-ear hearing devices for mild to severe hearing loss in adults with common as well as complex hearing loss profiles. With so many devices to choose from the company makes it easy for the customer by providing them with an online diagnostic test to determine what iHear device will work best for them. Do you hear what iHEAR?

Comfoor’s Pluggerz make it easy for musicians and music enthusiasts to enjoy what they are listening to and protect their hearing at the same time. These custom-fit hearing protectors filter out excessive noise to a safe level while keeping sound quality high. They also allow you to communicate with others without having to remove the earplugs.

A more natural smile

Oralgen Nupearl introduced DIY whitening for the toughest stains. The Oralgen NuPearl system featuring nubright LED technology delivers dentist-quality results safely, from the convenience of home.

hello is a line of vegan toothpaste that covers oral care for the whole family. Available in flavors from apple to mint and with specially designed kids’ versions, this toothpaste definitely isn’t packaged or tastes like what we would expect from a vegan brand.

A healthy head of hair

BIOTA Botanicals merges science and nature to create herbal hair care products for men and women who suffer from thinning and damaged hair. This line of clinically tested, drug free products is gentle yet delivers superior results that have made it the go-to product in 35 countries. Now, men and women in the United States will be able to experience BIOTA’s herbal hair care collections that use naturally occurring minerals to nourish, strengthen, and stimulate hair growth!

Keep probiotics interesting

GoLive is on a mission to improve human health by addressing the foundation of the body’s digestive, metabolic and immune systems through their line of probiotics. Their line of ready to drink juices, teas and powder packets are made with the highest-quality ingredients and live probiotics! Whether you’re grabbing juice, tea or adding a powder to your favorite beverage you’ll be improving your overall health with some of the most effective blends of probiotics, prebiotics, amino acids and vitamins!

New super ingredients

Sashapure is giving women with multi-textural hair a new way to heal and nourish it. Sacha Inchi oil is the main ingredient in this innovative haircare line and it has a 48% higher healing power than argan oil, contains 17 times more omegas 3 & 6 than wild salmon and the highest amount of unsaturated fatty acids on the market. Along with delivering soft, healthy and shiny hair a portion of the company’s sales are donated to Amazon reforestation efforts in Peru — where Sacha Inchi oil is harvested.

Innovations in supplementation

Ddrops® is making it easier for everyone, from infants to adults, to improve bone health, build strong teeth and improve muscle strength and function through daily servings of vitamin D3 and vitamin D2. All Ddrops® vitamin D drops are tasteless, odorless and contain no preservatives, no artificial flavors and no added colors. Simply take one drop a day and you just might keep the doctor away!

A fresher scent for the throne

Just a Drop is a revolutionary and eco-friendly way to eliminate bathroom odor. Simply spray it into the toilet bowl before you go and its blend of natural essential oils creates a film on the surface of the water that traps odor under the surface, before it ever begins! Made from a highly concentrated plant extract you literally use “just a drop” and it effectively traps and eliminates 98% of odors before they escape into the air. Just a Drop is environmentally friendly, biodegradable and safe for all toilets and septic systems and leaves bathrooms smelling fresh!

Looking good, is feeling good

Nature’s best beauty secrets are kept in the South of France, but there is no need to call your travel agent thanks to Mademoiselle Provence. Driven by her entrepreneurial spirit coupled with years of French beauty knowledge Former Miss France, Chloe Mortaud, set out to share her best kept secrets with American women and Mademoiselle Provence was created. The line of beauty products, from shower gels to body sorbets, is vegan, uses natural indigents, is cruelty free and guaranteed to revitalize the skin and bring out your inner ‘je ne sais quoi’!

Convenience for parents

Referred to as “powerful lil’ nature potions,” Oilogic essential oils are 100% pure, contain no parabens are diluted properly provide a safe, yet effective solution for your baby or toddler. The Oilogic line of roll-on oils, calming creams and vapor baths are giving moms new, and natural, ways to comfort their little ones.

Handcraftmfg, makes great “change kits” so parents are always prepared to change from infant to toilet training to underwear.

Snuggle up to warm up

Warmie’s full range of personal line warming products and plush toys is an innovative way for the entire family to stay warm as temperatures begin to drop, whether you choose to snuggle up with a Warmie stuffed animal or hotpack. All Warmie products are safe to heat up in your microwave. Lavender scented, they provide a soothing way to warm up fast. Put down the water bottle and pick up something that’s snugglable, huggable and loveable-a Warmie! Their therapeutic use includes relief from backaches, tension, separate anxiety, stress, insomnia, arthritis, cramps, neck and shoulder pain, colic, muscle aches, sinus pressure, poor circulation, chills, flu, tendonitis, sinusitis. Even without being heated, the feel of the fabrics and weight of each Warmie is so friendly and engaging. Warmies are poised to be one of the hottest items at retail.

Keeping dangerous meds out

Unfortunately, drug abuse can begin at the family medicine cabinet or sometimes an inquisitive toddler, a experimenting teenager or someone else can get a hold of a pill bottle. Luckily SafeRx can keep our prescriptions out of the hands of those who they aren’t prescribed to. This potentially life saving device is tamper proof and can be attached to any pill bottle and only be opened with a combination. SafeRx ensures that prescription drugs stay in the right hands!

The future of health care

The Vision 2028 pavilion revealed a glimpse into the future of retailing healthcare. It provided a snapshot of emerging technologies positioned to disrupt current approaches to doing business. Such technologies include augmented reality, virtual reality, 3D printing, machine learning, robotics and computer vision/facial recognition. Retailers and exhibitors had the unique opportunity to strategize about how their business will operate in the future — a decade from now — in addition to focusing on the product they need to sell today.

“Technology, omnichannel and rapid innovation continue to play an increasingly important role in the evolution of retail,” said Steven C. Anderson, IOM, CAE, president and CEO of NACDS.

According to Ron Otto, CEO of National Sales Solutions (NSS), leading provider of outsourced sales, marketing, and supply chain management for consumer packaged goods (CPG) companies, “We consider Total Store Experience to be the pre-eminent trade show for any CPG firm wanting to expand distribution in the Drug/Mass/Food class of trade.  It is also an excellent way to test new product concepts with the category managers, before launching nationally. This is as close to being a ‘focus group’ of retailers as you can get without spending a lot of time and money on research.  The NSS sales management team attended over 250 appointments with our clients and retailers during the 4 day event.  We are now following up on all the ‘leads’ to ensure our clients see a good return on their investment in TSE.”

The 2018 Total Store Expo will be held August 25 – 28, 2018 in Denver, CO.


Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based marketing communications firm with an office in Los Angeles.  Trent & Company grew out of Nancy’s personal commitment to helping people live longer and healthier lives.  A former journalist for New York magazine, Nancy has written seven books on healthy lifestyles, serves on the editorial boards of several magazines and travels around the world speaking at conferences and trade shows on trends in the marketplace. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns. Nancy can be reached at (212) 966-0024 or through e-mail at nancy@trentandcompany.com.  You may also visit http://www.trentandcompany.com.

NOTE: WholeFoods Magazine does not endorse any specific brand or product. Always seek the advice of a medical professional before adding a dietary supplement to (or removing one from) your daily regimen. The opinions expressed in bylined articles are not necessarily those of the publisher.

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