ZiaZia Natural Skincare’s new Ultimates Oceanic Clay line is intended to help purify and nourish the skin with natural active ingredients and essential oils to support anti-aging. The collection includes a cleanser that tightens skin; a toner to hydrate and balance skin; a moisturizing crème; and a rejuvenating mask.
SRP: $28.95 (cleanser, toner), $42.95 (moisturizer), $39.95 (mask).

New from Jarrow Formulas is Jarro-Dophilus Allergen-Free. This new formula contains 10 billion probiotic bacteria from six allergen-free strains. Most other strains are grown in soy or milk media, so Jarro-Dophilus Allergen-Free is safe for those with food allergies. SRP: $18.95 for 60 capsules.

1824 S. Robertson Blvd., Los Angeles, CA 90035-4317, www.jarrow.com

Vitamin D and Calcium Gummy Vitamins for adults are now available from Nutrition Now, Inc. These all-natural vitamins are made in blackberry, peach and strawberry flavors. The vitamin D formula (150 count) offers 1,000 IU of vitamin D (120 count) and the calcium gummy (60 count) contains 500 mg of calcium plus 1,000 IU of vitamin D.

American Health has launched a “Contemporary Packaging Initiative” for its existing flagship categories and will be debuted on its Chewable Acerola supplement bottles. The labels feature new graphics and will create an easily identifiable look across the supplement line.

2100 Smithtown Ave., Ronkonkoma, NY 11779, www.AmericanHealthUS.com 

New from Carlson Laboratories are Professional Strength, Elite Omega-3 Gems. This lemon-flavored formula offers 800 mg of omega-3s (400 mg of EPA, 300 mg of DHA) in just one soft gel. The fish oil is sourced from deep, cold ocean water fish. The benefit of this formula, according to the company, is that consumers can take fewer capsules to get the same dosage as other formulas.

Vitalah introduces a new flavor, Sparkling Blackberry Pomegranate, and a Variety Pack to its Oxylent supplements. When mixed with water, the supplement offers enzymes, electrolytes, amino acids, vitamins and minerals in three flavors. By adding organic sugar and stevia to the mix, Vitalah users can expect an improved flavor, says Oxylent.

TriMedica now offers a thyroid support supplement called Thyadine. Instead of containing iodine salts like other supplements, Thyadine has elemental iodine for better absorption. Iodine deficiency can lead to fatigue, bloating, loss of mental clarity, cold hands and feet, and hormonal imbalances. Users are reporting the benefits of Thyadine, from improved energy and focus to weight loss.

As part of an overhaul of its identity and label design, Nature’s Formulary is beginning to ship products that contain wild-crafted herbal ingredients. The company also redesigned its logo to reflect its commitment to social responsibility through sustainable cultivation and practices.

1 Barney Rd., Ste. 128, Clifton Park, NY 12065, www.naturesformulary.com 

For the millions of Americans that are gluten-intolerant, NutriCology introduces a digestive aid called Gluten-Gest. It contains enzymes for digesting the peptides in grain-based foods and probiotics helpful with digesting lactose.

2300 North Loop Rd., Alameda, CA 94502, www.nutricology.com 

Published in WholeFoods Magazine, March 2010