Understanding the Podcast Audience

One of the fastest growing marketing tools is Playable on Demand multimedia…A.K.A podcasting.  In 2005, Forrester Research predicted that podcasting was poised for rapid growth.  In 2008, Edison Media conducted a survey with results indicatingvalidating that Forrester’s predictions are coming true.  Podcasting audiences in 2008 wereare almost double those in 2006, and continuing to increase. 

Download the white paper and some background information.

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BtoB_Background.pdf453.01 KB
PodcastWhitePaper.doc193.5 KB