WholeFoods Magazine
www.wholefoodsmagazine.com/articles/15832-aidp-announces-exclusive-alfalfa-protein-distribution

AIDP Announces Exclusive Alfalfa Protein Distribution

WholeFoods Magazine Staff
December 14, 2022
City of Industry, CA–AIDP announced an exclusive agreement to distribute Alfalfa Protein, developed by French company L-RD. Luzixine, a concentrated extract of alfalfa (Medicago Sativa L. plant) is vegan and 100% natural. The superfood is a source of omega-3s that can be used in nutraceutical formulations.

AIDP shared the benefits of Luzixine:

  • It has a high protein concentration of 54% compared to non-concentrated alfalfa at 20%
  • It contains amino acids and has a digestibility around 70% and 85%
  • It provides standardized vitamin content and high levels of bioavailable iron and folic acid. 
“AIDP is excited to be the exclusive supplier of the Luzixine for the Americas,” said Mark Thurston, President of AIDP. “Luzixine can be used in a wide range of deliver formats including capsules, powders and beverages. It is a great compliment to our other plant proteins and provides customers a unique product for combination protein products.” 

Alice Prevoteau, Business Developer of L-RD, added, “We are thrilled to be working with AIDP, Inc. to promote and market Luzixine. AIDP’s expertise in both the plant protein market and supplement category, made them the perfect partner for our product."

Related: AIDP Enters Exclusive Partnership with American River Nutrition OmegaQuant Applauds Statement on Link Between Omega-3s, Preterm Birth Study: Adults with Low Omega-3 Index Have Brains that Have Aged Faster

Wf feb 2019 final cover no box julia crop

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products industry news, trends, and more. This national, monthly business-to-business magazine has been published continuously for nearly 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.