City of Industry, CA—AIDP announced an exclusive North American distribution agreement with American River Nutrition for GG-Gold and DuoQuinol. AIDP will be responsible for all sales and marketing efforts to promote these products.
GG-Gold Geranylgeraniol (GG)
GG is an endogenous nutrient in the body that declines with age. AIDP explained that GG is essential for skeletal muscle protein synthesis and the production of testosterone, progesterone, CoQ10, and MK4. By replenishing natural levels of GG, GG-Gold can help reduce the risk of age-related physical decline, maintain structural support for the body, and promote healthy muscle strength and function, the company says. GG-Gold has GRAS status, which AIDP says makes it an ideal ingredient for a wide range of products.
GG was the topic of a recent Vitamin Connection column, in which Geranylgeraniol (GG) is the name of a hidden compound that few have ever heard of. Richard Passwater, Ph.D., examined GG’s health benefits with American River Nutrition’s Barrie Tan, Ph.D. Read their insights here.
This is a novel product with a patented combination of ubiquinol (preformed-for-utilization CoQ10) and Geranylgeraniol (GG), AIDP shared. The combination in DuoQuinol creates a complementary mechanism that supports heart function and cellular energy through well-evidenced ubiquinol, according to the company. And with the inclusion of GG, DuoQuinol is said to provide additional benefits through the natural stimulation of CoQ10 production to promote healthy muscle function and strength.
“We are very excited about this partnership, as we have strong mutual interest in providing wider access to functional ingredients,” said Dr. Tan, President, American River Nutrition. “We look forward to providing strong technical support to AIDP.”
Mark Thurston, President of AIDP, added, “We jumped on this opportunity to work with Barrie to sell these products from American River; we see them as key vectors for our continued growth in bringing scientifically-backed ingredients to market.”