The booming business of functional mushroom supplements is showing no signs of slowing down.

Consumers are exploring natural remedies and nutritional supplements to help them manage stress and improve how they feel and function overall.

To better understand current and emerging prospects and difficulties in supply chain operations, we asked field experts for an account of what to expect in 2026.

Discover the trends driving growth in the sports and active nutrition market. Plus! 4 Secrets to Selling Active Nutrition.

What are the most pressing issues impacting the natural products industry, and what actions are needed? Read on for insights and calls to action from NPA, CRN, AHPA, CHPA, Organic & Natural Health, WIN, INFRA, SENPA, MAHO, WIN, Industry Transparency Center, IPA, and GOED.

Weight management is evolving toward metabolic health, nutrient-dense foods, and holistic approaches in 2026.

Industry experts discuss the current state of the immune category, emerging research to note, and a look at what’s to come as we head into 2026.

Consumers want solutions offering multifaceted benefits for sleep, stress, and cognitive function, putting retailers in perfect position to capture a big share of the market.

From plant-based clean-label ingredients to innovative delivery formats, discover the latest breakthroughs in nutraceutical formulations that boost bioavailability and quality!

Brands investing in research and aligning themselves with the right labs are the ones establishing customer loyalty and repeat sales.