www.wholefoodsmagazine.com/articles/6891-kehe-selected-as-primary-distribution-partner-for-nwg
KeHE Selected as Primary Distribution Partner for NWG
February 20, 2020
Naperville, IL—KeHE Distributors (KeHE) announced that it has been selected by Washington-based Northwest Grocers (NWG) as the grocer's primary distribution partner for natural, organic, and specialty products. NWG is a member-owned organization with ore than 90 independent neighborhood grocery retailers across Oregon, Washington, Alaska and Northern California.
The four-year deal allows NWG members to leverage KeHE’s national scale, according to a press release from KeHE, which notes that NWG was attracted to KeHE’s dedication to the specialty, natural and organic product categories.
“Northwest Grocers is known for their strategic support of their members,” said Gene Carter, KeHE Chief Operating Officer, in the release. “KeHE was founded by a passionate grocer in service of the needs of other retailers. Almost 70 years later, we’re even more dedicated to serving the unique, ever-changing needs of that customer base. This partnership will allow KeHE to collaborate with the NWG team in areas like supply chain and category management to drive growth and innovation for their members.”
The four-year deal allows NWG members to leverage KeHE’s national scale, according to a press release from KeHE, which notes that NWG was attracted to KeHE’s dedication to the specialty, natural and organic product categories.
“Northwest Grocers is known for their strategic support of their members,” said Gene Carter, KeHE Chief Operating Officer, in the release. “KeHE was founded by a passionate grocer in service of the needs of other retailers. Almost 70 years later, we’re even more dedicated to serving the unique, ever-changing needs of that customer base. This partnership will allow KeHE to collaborate with the NWG team in areas like supply chain and category management to drive growth and innovation for their members.”
Related: KeHE Debuts Program to Maximize Growth of New Brands KeHE Lists Top 5 2020 Trends WholeFoods Magazine 2020 42nd Annual Retailer Survey
NWG President Stan Trask added, "Northwest Grocers provides its members with best in class support for advertising, marketing, and promotional merchandising. We are committed to bringing our retailers the best tools for supporting their natural, organic, and specialty product needs. Our partnership with KeHE unlocks the resources our independents need for an innovative full solution program that will provide them with the ability to drive sales and lead in this market.”Related: 2020 Retail Insights® Retail Universe for U.S. Premium Natural, Organic Food, Supplement & Personal Care Sales
