“It’s incredibly exciting to see the outpouring of support not only from The GIANT Company, but from their customers, for regenerative organic agriculture,” said Jeff Moyer, Rodale Institute CEO, in a press release. “We’ve always felt that the consumer is the heart and soul of the regenerative organic movement. Now, customers have not only taken home beautiful organic food to feed their families but have helped support our work to build a regenerative organic future.”
The GIANT Company’s donation will directly support three key initiatives of Rodale Institute centered around farm consulting, farmer training, and research, including:
- Rodale Institute’s Organic Crop Consulting Services, launched in 2019 with the support of the Pennsylvania Department of Agriculture, which support farmers who are seeking to transition to organic through one-on-one mentorship with the Institute’s trained agronomists.
- Rodale Institute Farmer Training program (RIFT), an on-site internship that trains beginning farmers for a career in regenerative organic agriculture and supports the Institute’s farm share program, mobile pop-up markets and farmers markets.
- One of Rodale’s ongoing research studies connecting healthy soil with human health. These programs are aimed at healing people and the planet by increasing organic acres, training new organic farmers, and putting science behind the organic movement.
