Nunda, NY—Once Again Nut Butter is introducing new designs for its logo and packaging. The company announced in a press release that the contemporary look and feel aims to boost brand awareness, while staying true to the brand’s passion for sustainability.

The updated logo showcases the brand’s mascot, Rocky-Roo the Racoon, along with a bold black background and white text. The company describes the package's color palate as bright but earthy, featuring attributes and certifications showcasing Once Again Nut Butter’s nutritious, sustainably sourced food.

“For over 40 years, we’ve been creating high-quality, simple and delicious nut butters, while paving the way in ethical and sustainable business practices," Gael J.B. Orr, marketing-communications and PR manager for Once Again Nut Butter, said in the release. "With this rebranding effort, we’re excited to share with more people how our jars are making a difference and help them know that they can be a part of that.”

Once Again Nut Butter’s product offerings include organic and natural peanut, almond, cashew, and seed butters, honey and packaged nuts, and new Amoré spreads.