Marion, IA—Eco Lips announced that is has acquired Simply Soothing, an Iowa-based personal care company that manufactures a deet-free Bug Soother Insect Repellent.

“We’ve been soothing lips for years, especially in the fall and winter. Now, we can soothe the whole body all year-round,” said Founder and CEO of Eco Lips, Steve Shriver. "We are perfectly poised to service Simply Soothing’s existing customer base while, at the same time, adding distribution."

The eighth largest bug repellent brand in the United States, the Bug Soother brand of natural products includes the specialty natural bug repellent in the green bottle as well as a bite soother and outdoor candles.

“This partnership will help accelerate the growth of Bug Soother, a natural bug repellent recognized and loved by so many families across the US,” said Freda Sojka, CEO of Simply Soothing. “We are really excited to work with Steve and the team at Eco Lips. Steve will continue to expand the Bug Soother brand to provide our same safe, natural, effective product that families in the Midwest and even around the world have come to know and trust for their families.”

Related: “Anti-Aging is Gone”—Insights from Nutri-Beauty: Mastering the Market #NaturallyInformed: Why Beauty is More than Skin Deep Eco Lips Partners with Trees Forever