Company Description

Continental Vitamin Company Founder Ron Beckenfeld began distributing natural dietary products in 1969. Now, with a cGMP-compliant and FDA-certified (as a drug manufacturer) 100,000-square-foot manufacturing facility, Continental Vitamin Company’s Superior Source products have earned the trust of the natural products community. The company’s fully staffed research and development facility continues to grow its list of over 140 products.

The manufacturer of the Superior Source product line, Continental Vitamin Company is recognized as the only source of soft-molded, instant-release nutraceutical tablets. Only Superior Source provides a diverse line of vitamins, minerals and herbal formulas in instant-release, softmolded tablets. Continental Vitamin Company’s proprietary methods involve using low-pressure hydromolecular (LPH) technology to create these unique tablets. The firm’s trade secret MicroLingual® delivery system bypasses the digestive system; the soft-molded tablets dissolve immediately, resulting in quick and direct absorption.

Key Market Areas

Superior Source MicroLingual® Tablets: Fast-acting, instant-dissolving vitamins, minerals for a wide range of health goals including: heart health, energy and stress support, antioxidant support, healthy blood glucose, healthy sleep cycles, women’s and men’s health, and infant and children’s vitamin dosages.

“Lip Healer” Lip Balm: An all-natural, petroleum-free lip balm, provides both sun protection with an SPF 15 sun block factor and natural healing qualities from Vitamin E, Aloe Vera and Calendula.

CVC Specialties: These products provide solutions for a range of health goals, from natural energy to helping promote Sexual Function.

Major Products/Service Offerings

Our trade secret MicroLingual® delivery system results in instant-dissolving vitamins, minerals and herbals for wide range of health goals including: heart health, energy and stress support, antioxidant support, healthy blood glucose, healthy sleep cycles, women’s and men’s health, and infant and children’s health.

The company provides comprehensive training, educating retail staff to explain the difference between its MicroLingual tablets and other product lines. Continental Vitamin Company explains the unique advantage of this delivery method. Superior Source also provides a national advertising campaign and customer support. Retailers earn customer loyalty knowing that they will continue to purchase Superior Source products from them.

Continental Vitamin Company provides retailers with individual samples on an ongoing basis. These product samples are very effective for demonstrating the MicroLingual delivery system in-store. Customers get to immediately experience the product. The program quickly builds brand-loyalty. The firm encourages sales staff and store owners to try the samples as well. First-hand experience is the best sales tool.

Published in WholeFoods Magazine, November 2010