Since 1991, Bluebonnet Nutrition has been proudly supplying the cleanest, most wholesome dietary supplements on the market exclusively to natural food stores. We focus all of our resources on the five powers or principles upon which this industry was founded: Nature, Science, Quality, Truth and Knowledge. Each represents one of the five petals of the Texas state flower from which we take our name.  Bluebonnet is one of a few vitamin brands that actually manufactures our own natural dietary supplements in a 100,000 sq. ft., state-of-the-art, kosher-certified, NSF GMP-registered manufacturing, packaging and distribution facility with unrivaled in-house analytical laboratories to ensure quality control from start to finish.

Aside from being a full-service supplement brand, Bluebonnet carries a wide selection of whole food and whole food-based products taking particular care in understanding how these super foods are grown, harvested, and processed to ensure that they are as pure and natural as they were when they were picked with as little footprint on the environment as possible. Bluebonnet’s suppliers are working every day with growers and farmers who practice sustainable harvesting and wild crafting techniques so that we aren’t just sourcing the best super foods on the market, but we are doing so in a way that will protect the source and the Earth for generations to come. This meticulous vetting process involves all of Bluebonnet’s whole food and whole food-based products:

• the entire Super Earth® line (including Rainforest Animalz®)
• new Super Fruit extracts (Cantaloupe/Vegetarian  SOD, Cherry, Cranberry, Garcinia, Grape Seed, Pomegranate)
• targeted multiple line for men, women, seniors and vegans
• marine- and plant-based omega fatty acids
• antioxidant formulas
• food/soy supplements
• over 30 popular standardized herbal extracts

Over the past 24 years, Bluebonnet has become a serious advocate for the rights of consumers to have access to, and for specialty retailers to sell alternative health care products. Bluebonnet officers have played a significant role in supporting and sitting on the boards to both regional and national trade associations like the Natural Products Association (NPA), as well as funding lobbying efforts at state and federal levels whenever there is legislation that can potentially threaten consumer access to products in our industry.

Key Markets Served

Available exclusively at natural food and select kosher stores nationwide and in select international markets.

Bluebonnet offers a complete line of whole food and whole food-based supplements, as well as natural vitamins, minerals, multiples, amino acids, proteins, standardized herbal extracts and specialty supplements, such as antioxidants, glucosamine, omega fatty acids, fiber/digestive aids including enzymes and probiotics, food supplements, and a unique array of structure/function formulas. All made without unnecessary colors, flavors, fillers, binders or excipients in a delivery form that suits individual lifestyles: caplets, mini-caplets, vegetable capsules, liquid-filled vegetable capsules, vegetarian softgels, chewables, liquids and powders.

Key Brand Features

• Manufacture products in our own state-of-the-art facility that is GMP certified by NSF International, the leading global public health and safety company
• Offer KOF-K kosher-certified products
• Launched many industry firsts:

• the only active antioxidant form of CoQ10 (Ubiquinol)
• the only orally available, vegetarian form of SOD (GliSODin®)
• natural omega-3 functional fish oils for brain, joint and heart health
• innovative structure/function formulas, such as CholesteRice®, Power Thought®, Age-Less Skin and MPX 1000® Prostate Support
• NSF Certified for Sport® line, Extreme Edge®, devoid of contaminants and 200+ substances banned by major sporting authorities (e.g.,MLB and NFL)

• Provide vegetarian/vegan products that are truly vegetarian from inside out by using vegetable capsules, liquid vegetable capsules and soy-free vegetarian softgels—instead of animal-based gelatin capsules or softgels • Apply an aqueous-based vegetable coating to all caplets instead of the common practice of using shellac
• Actively search the globe for plant- and marine-based products that are sustainably harvested or wildcrafted

• Produce dairy-based products that are derived from grass-fed, freeroaming cows that are also free of antibiotics and recombinant bovine growth hormone (rBGH)
• Never use artificial colors, sweeteners or flavors
• Incorporate non-GMO/GMO-free ingredients when available
• Employ a water-based sterilization method instead of the common practice of irradiation or ethylene oxide
• Only use natural excipients when absolutely necessary to improve the manufacturing process
• Not only manufacture in our own environmentally friendly facility but use alternative energy sources (e.g.,wind and solar) to reduce our carbon footprint
• Package our products in recyclable amber glass bottles to better protect nutrients from heat, light and moisture and the environment
• Implement a company-wide recycling program, as well as use only recyclable packing materials/paper and eco-friendly soy-based inks on most printed material

Published in WholeFoods Magazine, July 2015