Offering insights that may help with the uncertainty, Nielsen recently shared thefindings from its investigation on six key consumer behavior threshold levels tied to concerns COVID-19. While the patterns revealed in the investigation are still evolving, Nielsen reported, they "help provide a set of leading indicators for packaged goods manufacturers and retailers faced with supply issues as they race to meet record levels of demand and changing purchase habits."
NIELSEN SIX CONSUMER BEHAVIOR THRESHOLDS OF COVID-19 CONCERN
Nielsen added, "A Nielsen study of the U.S. market highlights how quickly consumers can digest and process new outbreak information and then make spending decisions tied to that news. These behaviors make it possible to understand early indicators of consumer actions, which can help companies manage their supply chain in response to news cycles." That information can be foundhere, and Nielsen added that it will provide updates on the impact COVID-19 is having on consumer purchasing as this health crisis continues to evolve.
In the coming days,WholeFoodsMagazine will offer insights from brands and retailers in the natural products industry regarding the current state of their sales. If you would like to share your insights, please emaileditor@wfcinc.com.