Trendsetters 
As manufacturers and marketers, companies try to follow the hot trends in the marketplace. There are a few companies within the natural products distribution channel that tend to be at the forefront of those trends within their respective categories and subcategories. Lily of the Desert is a trendsetter for the aloe vera category within the natural products channel. Utilizing its vertical integration to control a product from the organic farm all the way through the supply chain and onto the store shelf, Lily is at the forefront of science, technology and marketing in the aloe category.

Controlling the Quality
For over 40 years, Lily of the Desert’s commitment to quality from the field to the store has created the standard that consumers demand in their aloe vera products. Always science driven, Lily has focused on providing the full range of aloe vera polysaccharides available to ensure that the maximum health benefits of aloe vera are delivered into every product.

Listening to Customers
Encouraged by consumer standards, Lily of the Desert developed breakthrough technology that provided the first and only USDA Certified Organic aloe vera juice on the market. Upholding the tradition of the full range of health benefits in all products that carry the Lily of the Desert label, Lily of the Desert’s Preservative Free Aloe Vera juice product line has set a new standard in aloe vera. The Preservative Free Aloe Vera range provides the wide variety of health benefits found in all Lily of the Desert products while not having the preservatives. Without the preservatives, the juices have a cleaner, lighter taste.

Great Benefits
When taken on a daily basis, the Preservative Free Aloe Vera Juice products with Aloesorb™ provide consumers with numerous clinically proven health benefits including:
• promote a healthy digestive system
• help to balance stomach acidity
• help to boost the immune system
• increase vitamin and supplement absorption when taken with the juice
• support reduced inflammation throughout the body while
promoting healthy joint and muscle function.

AloesorbTM and Digestive Health
With the development of Aloesorb™, an advanced delivery system, Lily of the Desert products are set apart to ensure excellent efficacy. Since the fall of 2007, all Lily of the Desert aloe vera products have been enhanced with Aloesorb™. A recent, independent Gold Standard clinical study on Lily of the Desert formulas with Aloesorb™ showed a significant increase in the absorption and bioavailability of vitamins, minerals and herbs. By increasing absorption of these vital nutrients, Lily of the Desert formulas with Aloesorb™ enhance the benefits that aloe vera naturally provides for digestive health support.

AloesorbTM  and Supplement/Vitamin Absorption
A recent, independent Gold Standard clinical study on Lily of the Desert formulas with Aloesorb™ showed 2,000% increased the absorption in vitamin and mineral content when taking water-soluble supplements with Lily of the Desert aloe vera.

Aloesorb™ and Immune Health
An independent clinical trial on Lily of the Desert aloe vera juice with Aloesorb™ showed a 16% increase in white blood cell counts over the placebo group. White blood cells are a key part of the body’s immune system, and by increasing the amount of white blood cells, the body is better suited to fight off infections and diseases naturally.

Aloesorb™ and Antioxidant Support
A recent, independent Gold Standard clinical study on Lily of the Desert formulas with Aloesorb™ showed a 40% improvement in Oxidation Reduction Potential (ORP). This provides an indication that people who consume any Lily of the Desert formula with Aloesorb™ have 40% more protection to defend themselves against free radical damage in the body, thus giving them a powerful everyday antioxidant.

Aloesorb™ and Detoxification Support
A recent, independent Gold Standard clinical study on Lily of the Desert formulas with Aloesorb™ showed a significant decrease (11%) in nitrate levels in the body. These results demonstrate an improvement in nutrient metabolism in the body by reducing the amount of toxic byproducts (ammonia and nitrates). This evidence clearly indicates that Lily of the Desert formulas with Aloesorb™ support a healthy digestive system.
Whole Leaf versus Inner Fillet

Lily of the Desert’s Preservative Free Aloe Vera juices are offered in Whole Leaf and Inner Fillet variations. The Whole Leaf version is made from the entire aloe vera leaf and contains a balanced range of aloe polysaccharides, which serves as the driving force for the health benefits naturally found in the aloe vera plant. The Inner Fillet is manufactured from the inner gel-like substance of the aloe vera leaf and contains a greater concentration of the higher molecular weight polysaccharides.

Hot Items
Lily of the Desert’s Preservative Free products are some of the fastest-growing products in the natural products distribution channel according to SPINS, averaging over 15% growth across the product line in 2010. Consumers have come to recognize the amazing health benefits found in the Preservative Free aloe juices while consuming a great-tasting product.

Signature Product
The Lily of the Desert Preservative Free Aloe Vera products clearly provide outstanding health benefits not found in “regular” aloe vera, packed into a great-tasting, USDA Certified Organic formula. This is a product that stands on its own in the aloe vera category.

Products
The Preservative Free Aloe Vera juices are available in a variety of items: Whole Leaf and Inner Fillet variations in 16-oz, 32-oz and 128-oz sizes.
 

Published in WholeFoods Magazine, February 2011