The addition of RSi’s solutions to IRI’s Liquid Data platform will create a comprehensive supply chain solution, the release explains, as well as a large repository of de-identified and anonymous consumer data assets.
As outlined in the press release, the benefits to IRI and RSi clients will include:
- Expanded market coverage
- Enhanced collaboration between retailers and manufacturers
- Intelligent Digital Shopper Marketing analytics
- Technology and data integration
Related: IRI Launches Two Additions to Its COVID-19 Insights Dashboard AIDP Acquires Tech, IP of Olygose SAS SPINS, Innit Enable Personalized Shopping Experience
Andrew Appel, President and CEO of IRI, said in the release: “The acquisition of RSi builds upon IRI’s long track record of continuous investment in technology, solutions, and data assets. IRI remains laser-focused on serving the CPG and retail industries with innovative solutions that help our clients address their most challenging issues to deliver highly differentiated capabilities and impact to clients. The investment in RSi to enhance our supply chain optimization capabilities is a direct response to our clients’ needs as they navigate disruption caused by the COVID-19 pandemic.”Baljit Dail, President of IRI Global, added, “Optimizing supply chain through better end-to-end visibility, efficiency and execution has never been more important to retailers and manufacturers across the CPG landscape. The addition of RSi’s leading solutions to our broader portfolio of offerings will further enhance our robust capabilities and enable retailers and manufacturers to drive tangible ROI and capitalize on opportunities in a dynamic environment.”
Bert Clement, CEO of RSi, said: “IRI is the ideal partner to build upon our existing suite of solutions and enable our clients to further optimize their supply chains, and we’re thrilled to be joining forces with them.”
