Washington, D.C.—The Council for Responsible Nutrition (CRN) is hosting “WellComms: Ignite!” for marketing and communications professionals in the wellness space. The event, which will take place on May 4 and 5 in Washington, D.C., will offer insights and best practices on emerging trends, plus critical guidance on a variety of pressing topics.
Focus of WellComms: Ignite!
- User generated content marketing.
- Science and sustainability, with a look at when it does and doesn’t matter in consumer marketing.
- E-commerce marketplaces and value-added retailers.
- Legal claims about wellness products for non-lawyers.
- Real talk with online nutrition experts about the value of credibility over clicks.
- How immersive experiences and AI will challenge marketing and communications conventions in the not-so-distant future.
The keynote will be delivered Ephraim Cohen, Global Managing Director, Media and Platforms, of Omnicom’s FleishmanHillard. Cohen will offer perspectives on how to navigate the ever-changing digital marketplace. Cohen shared: “I’m excited to be speaking at WellComms because, for communicators, it’s a time of continual change where we can increase our business impact.”
“WellComms: Ignite!” is sponsored by Jamieson Wellness and Pharmavite. Visit www.crnusa.org/wellcomms for event details and registration.
