NOW has introduced NOW Baby, a line offering quality body care products formulated with clean and functional ingredients. The lineup includes Fragrance Free and Lavender varieties of baby lotions, shampoos, and oils. These baby-tested, parent-approved products are cruelty free, gluten free, and exhaustively tested for quality. They are free from artificial fragrances, parabens, and other potentially harmful ingredients.
![GettyImages-1267529671.jpg GettyImages-1267529671.jpg](https://www.wholefoodsmagazine.com/ext/resources/2025/GettyImages-1267529671.jpg?height=180&t=1737988460&width=212)