Portland, OR— The state and wellbeing of our planet is a major topic of discussion, and if you feel helpless in regards to helping improve the state of our planet, you are not alone. A YouGov survey commissioned by Neutral Foods, the nation’s first carbon neutral food company, revealed that 86% of adults in the United States feel the planet is worth saving, and that of those 86%, more than half (51%) agree that protecting the planet is important, but they feel they are unable to help. In addition, 62% of all U.S. adults agree “food choices can impact the planet,” while 52% agree that they would be willing to make a switch to an alternative food brand if it could impact climate change.

“There is a very, very real urgency surrounding climate change and this new survey data validates that consumers are ready and willing to help make a difference,” said Marcus Lovell Smith, CEO, Neutral Foods. “We have a simple way to help the large majority of Americans who believe the planet is worth protecting but may not know exactly what to do. We can all start with small changes like choosing carbon neutral milk for a daily bowl of cereal or a morning latté, which can add up to major decreases in CO2 emissions.”

Consuming carbon neutral products is not only a great way for buyers to personally help the planet, but their support of sustainable companies will in turn help those companies continue to make a positive difference on the planet.

Some of Neutral Foods eco-friendly practices:

  • Reducing cows methane output through certain meals. Neutral Foods feeds their cows modified forage, which is a mixture of natural grass and wildflowers found in cow feed, in order to decrease the amount of methane the cows release. 
  • Planting more vegetation. Trees and plants are carbon sinks, meaning they absorb more carbon from the atmosphere than they release. 
  • And more.

The health of the planet is now a top global concern

As WholeFoods Magazine has reported, Innova’s Lifestyle & Attitude Survey revealed that, for the first time ever, more consumers say health of the planet is their top global concern, rather than health of the population. And that concern is driving their habits. For more on how companies in the natural products industry are making the positive difference, read Sustainability and BEYOND.