Gut health is in the spotlight as consumers take control of their own wellness, connecting fiber and gut health. In a 2021 Nielsen study, almost half of consumers surveyed said they regularly make proactive choices about health and wellness. Still, consumers do not get enough fiber. Brands must innovate to close the fiber intake gap. Brightseed Bio shares insight on fiber and gut health and examines how consumers can take control of their own wellness. 

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*Content sponsored by Brightseed Bio