Coming out of the COVID-19 health crisis, we have uncovered a significant shift in behavior, ranging from more proactive approaches to managing health and increased awareness of specific ingredients. Behind immunity, gut health is now top-of-mind for consumers.

There’s an emerging opportunity for brands and products that champion gut health. Two in three consumers now consider gut health to be extremely important, but 44% of them don’t know how to start prioritizing it.

Download your infographic and learn more about how to tap into these highly motivated, health-conscious consumers.

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*Content sponsored by Brightseed Bio