Chicago, IL—ADM shared new proprietary research and market insights that identifies gaps and areas of growth opportunities for alternative protein. Industry focus is needed to:
- Bring more alternative protein options to the forefront.
- Meet consumer demands.
- Support the move toward consumer acceptance and adoption of emerging and novel protein sources.
What's advancing the protein ecosystem?
ADM outlined four factors driving the expansion of protein choices to feed the growing world population while also factoring in the best interests of the planet. To expand the alt protein landscape while addressing concerns, demands, and gaps now and for generations to come, ADM says the focus must be on:
Anticipating the Next Wave of Advancements
ADM points to the need to accelerate consumer acceptance of future-state technologies that can deliver a diverse array of protein solutions.
Championing Consumer Adoption
It is essential to focus on solving today’s consumer experience by addressing taste, texture and nutrition. Companies need to merge what consumers want and communicate that effectively to encourage the adoption of protein alternatives or hybrids.
Bridging the Gap to Better Nutrition
It is necessary to innovate to support dietary diversity, improvements to nutrition, and increasing demands for specific wellness support.
Solving Accessibility with a Tailored Approach
Focusing on regional nuances and sustainable solutions to solve global food system challenges is key, ADM says.
“Creating a sustainable and secure food system that addresses the sensory experience, nutrition and accessibility is vital to supporting the needs of people around the world,” said Leticia Gonçalves, President, Global Foods, ADM, in a press release. “We’re excited to share what we believe is needed to expand the protein ecosystem and encourage additional consumer acceptance and adoption.”
Gonçalves continued, “Understanding current consumer needs, anticipating future trends, fostering industry collaboration and investing in advanced technologies is crucial for developing and innovating a protein arena that prioritizes both people and the planet."
For more on these driving factors, as well as a breakdown of consumer and market insights, access the ADM report here.
