Midwest:
Nature’s Market, Indianapolis, IN (2,000 SF)
SUPPLEMENTS: Natural Factors WellBetX Berberine
Carlson Fish Oil
Nature’s Plus Gold Multi
FOOD: Bob’s Red Mill Flax Meal
NOW Nuts
Clean Eatz (full line)
HABA: Herbatint Hair Color
Castor Oil (all brands)
NOW Essential Oils
BEVERAGES: Prime Drink
Penta Water
Ghost Energy Drink
UP & COMING: NMN (all brands)
Tongat Ali (all brands)
Nutristat Creatine
Northeast:
The Whole Earth Center, Princeton, NJ (6,000-8,000 SF)
SUPPLEMENTS: Magnesium Glycinate (all brands)
Nordic Naturals Ultimate Omega
Collagen Powder (all brands)
FOOD: Mountain Valley Sparkling Water
Bionaturae Tomato Paste
Vista Hermosa Flour Tortillas
HABA: EveryOne Lavender + Aloe 3in1 Soap
Dr. Bronner’s Peppermint Bar Soap
Kirk’s Unscented Bar Soap
BEVERAGES: Mountain Valley water
GT’s Kombucha (all varieties)
Farm Juice (local fresh fruit and veggie juices)
UP & COMING: True Grace Women One Daily Women’s 40+ Multivitamin
Thousand Hills Ground Beef (refrigerated)
Lively Vitamins Magnesium Glycinate
Southeast:
Harvest Market, Spotsylvania, VA (2,500 SF)
SUPPLEMENTS: Nature Made (full line)
Klean Athlete (full line)
FOOD: Farm Fresh Eggs
Ground Almond Butter
Amy’s Kitchen Frozen Dinner
HABA: Spry (full line)
Forest Essentials (full line)
Naturcolor Herbal Hair Dye
BEVERAGES: Kefir (all brands)
Coconut Water
Organic Maple Water
UP & COMING: Solgar (full line)
Bonnie’s Jams (full line)
Lily of the Desert (full line)
West:
Grass Roots Health Foods, Eagle River, WI (850 SF)
SUPPLEMENTS: Terry Naturally Curamin
Quercetin (all brands)
Elderberry Syrup (all brands)
FOOD: Eggs (all brands)
Local Honey
Apple Cider Vinegar (all brands)
HABA: Locally Made Bar Soap
Everyone 3in1 Soaps
Tea Tree Oil (all brands)
UP & COMING: Bravo Tea 6 Mushroom Defense
Terry Naturally Blood Pressure Health
Andalou Naturals Ultra Sheer Daily Defense SPF 18
Southwest:
Natural Rewards Health Food Store, Pearland, TX (2,700 SF)
SUPPLEMENTS: Michael’s D3 & K2 Naturopathic Programs
CoQ10 (all brands)
Terry Naturally CuraMed 750
FOOD Marina’s Keto Bakery
Kenz Henz Natural Eggs
Zydeco Chop Chop Seasoning
HABA Skin Drink 24/7 Extreme Wrinkle Fix
Thyme Out
Hyalogic Dark Circle Lightening Serum
BEVERAGES: BODYARMOR SportWater
Protein2O
Pressed Juices Green Juice
UP & COMING: Enzymedica Magnesium Motion
LifeSeasons NQ Calm Thinking Caps
Natural Factors Liposomal Vitamin C
Trending Spotlight:
Natural Hair Color
As SPINS shares in the beauty market update on page 44, the HABA category is performing beautifully. Scott Dicker of SPINS reports: “When looking at natural products in Beauty, we see that they outperformed their conventional counterparts by about 13 points, growing 19% in the past year. They now drive about 20% of the industry growth, even though they account for only 9% share.”
In this month’s What’s Selling, hair color is in the spotlight in both the Midwest and the Southeast regions. HABA in general is a category to watch, Dicker says. “The surge in natural beauty products indicates an exciting phase of industry growth, and there’s a tremendous opportunity to be seized.” Read his report for lessons that can be leveraged to continue to transform the beauty space in our increasingly health-conscious world.
