Midwest:

CDR Naturals, Bourbon, MO (1,800 SF)

SUPPLEMENTS: Terry Naturally CuraMed
 myKind Once Daily Multivitamins
 Vital Planet Shelf Stable Probiotics

FOOD: Organic Apples
 Cafe Altura Organic Medium Roast Coffee
 Boulder Canyon Avocado Oil Potato Chips 

HABA: NOW Xyliwhite Toothpaste
 Nubian Heritage Body Lotion
 Mill Creek Shampoo 

BEVERAGES: Olipop Soda (all varieties)
 Zevia Soda (all varieties)
 GT’s ALIVE Mushroom Elixir Cola 

UP & COMING: Vital Planet Cleanses
 Jovial Everything Crackers
 Attitude Deodorant

Southeast:

To Your Health, Ripley, WV (1,600 SF)

SUPPLEMENTS: NOW Prostate Health Clinical Strength  
 Doctor’s Blend Multivitamins  
 Vital Planet Probiotics 

FOOD: Rocky Mountain Hemp Hearts  
 BareOrganics Coffee with Superfoods Y. S.
 Organic Bee Farms Honey 

HABA: NOW Essential Oils  
 Tate’s Shampoo  
 Sovereign Silver Bio-Active Silver Hydrosol 

BEVERAGES: Sati CBD Soda 

Southwest:

Natural Rewards Health Food Store, Pearland, TX (2,600 SF)

SUPPLEMENTS: Michael’s Naturopathic D3 & K2   
 Natural Factors CoQ10
 St. George Nano Silver 

FOOD: Marinas Keto Bakery Blueberry Bread  
 Barbara’s Jalapeno Cheese Curls  
 JC SALSA 911 Texas Heat  

HABA: Skin Drink Extreme Wrinkle Fix  
 Silver Botanical Deodorant  
 Montana Pure Emu Oil  

BEVERAGES: Mad Scientist Kombucha  
 Alo Awaken Juice Drink  
 Zevia Grape Drink  

UP & COMING: Enzymedica Magnesium Motion  
 Life Seasons NueroQ Stress Relief Gummies  
 CV Sciences Reserve Collection Peach Gummies 

Northeast:

Rod’s Root Juice, Hi-Nella, NJ (1,800 SF)

SUPPLEMENTS: Liquid Mineral Water Additives  
 L Lysine  (all brands)
 Whole Foods Supplements (all brands)

HABA: Yucca Extract skincare products (all brands)
 Rose Hip Oil (all brands)
 Ginkgo Biloba-based skincare (all brands)

BEVERAGES: Yerba Mate (all brands)
 Herbal Tea Blends (all brands)

UP & COMING: Mushrooms (all varieties)
 Capsaicin (all brands)

West:

Wonderland Herbs Tea & Spice, Bellingham, WA (900 SF)

SUPPLEMENTS: Liquid Mineral Water Additives  
 L Lysine  (all brands)
 Whole Foods Supplements (all brands) 

HABA: Yucca Extract skincare products (all brands)
 Rose Hip Oil (all brands)
 Ginkgo Biloba-based skincare (all brands) 

BEVERAGES: Yerba Mate (all brands)
 Herbal Tea Blends (all brands) 

UP & COMING: Mushrooms (all varieties)
 Capsaicin (all brands)

Stress and Sleep Support 

Naturally Vitality Calm Sleep Gummies and Rest and Relax Tea in the West, Life Seasons NueroQ Stress Relief Gummies and CV Sciences Reserve Collection Peach Gummies in the Southwest...options to support a sense of calm and restorative sleep are trending. In Forecasting 2024 Challenges and Trends, experts IDed this as a category to watch for 2024. “Stress and sleep are perennial favorites,” shared John Farr, Partner, Health and Wellness Group, Columbia West Investment Banking. For a deep dive into the category, including a look at the latest science, in-demand nutrients, need-to-know regulatory updates and more, catch the on-demand access of the Naturally Informed virtual event Stress and Mental Wellness: Mastering the Market.