Gelita has debuted PeptENDURE, a collagen peptide ingredient intended to allow the body to train harder and go further. This is possible through its positive effect on the metabolic processes, the company says. The neutral-tasting powder can be used in supplement powders, RTD concepts, gels, and bars. It is Generally Recognized as Safe (GRAS), certified kosher, non-GMO, and gluten-free.