Midwest:

Total Health, Menomonee Falls, WI (5,500 SF)

SUPPLEMENTS: Collagen (all brands)
 Immune Support (all brands)

FOOD: Avocado Oil Potato Chips (all brands)
Bars (all brands)
Coconut Milk Kefir (all brands) 

HABA: Essential Oils (all brands)
 Sovereign Silver Gel
 CBD Balm (all brands) 

BEVERAGES: Mushroom Elixir (all brands)
 Kombucha (all brands)
 Zevia Soda (all varieties) 

UP & COMING: Shilajit (all brands)
 Magnesium (all brands)
Berberine (all brands)

Southeast:

Apple A Day Health World, Gadsden, AL (2,100 SF) 

 SUPPLEMENTS: Terry Naturally Thyroid Care Plus
 Positive Power Nutrition Super Silica
 Dry Creek Wellness Lion’s Mane 

 FOOD: Celtic Sea Salt
 Kalona Milk
 Siete Grain Free Cookies 

 HABA: Hyalogic Joint Support
 Herbal Force Aloe Gel
 Thai Crystal Deodorant Spray 

 BEVERAGES: blk. Water
 Ginseng Up Grape Flavored
 Boylan Sodas 

 UP & COMING:  Nature’s Rite Rehab Remedy
 Freeze Roller Full Spectrum Hemp
 Four Sigma Mushroom Coffee 

Southwest:

Sunrise Health Foods, Fresno, CA (1,500 SF) 

 SUPPLEMENTS: Garden of Life Vitamin Code Grow Bone System
 Solgar Full Spectrum Curcumin
 Lumina Cell Food 

 FOOD: NOW Xylitol
 Prince Of Peace Lemon Ginger Chews
 Triple Leaf Tea Relaxing 

 HABA: Heritage Store Castor Oil
 Lily of the Desert Aloe Vera Gelly
Herbatint Hair Color in Golden Chestnut 

 BEVERAGES: Lake Wood Organic Cranberry Juice
 Bragg Apple Cider Vinegar with the mother
 Knudsen Pomegranate Juice - Organic

 UP & COMING: Solaray Magnesium Glycinate 350 mg
Jarrow Neuro Optimizer
 ManukaGuard Manuka Honey 6+ MGO     

Northeast:

Penn Herb Co, Philadelphia, PA (8,000 SF)

 SUPPLEMENTS: Elderberry (all brands)
 Olbas Inhalers
 Mushroom Products (all brands)

 FOOD: Snacks (all brands)
 Prepared Vegan Entrees and Desserts
 Honey (all brands)

 HABA: Rosehip Oil (all brands)
 Olbas Oil & Salve
 Texas Best Deodorant 

 BEVERAGES: Alkaline Water (all brands)
Olbas Tea
 Energy Drinks (all brands)

 West:

Marlene’s Market & Deli, Federal Way and Tacoma, WA
 (15,000 SF and 22,000 SF)

 SUPPLEMENTS: Dr. Axe Multi Collagen Protein
 Garden of Life RAW Probiotics Vaginal Care 50 Billion
 Host Defense Lion’s Mane

 FOOD: Sasquatch Mesa Egg Co Pasture-Raised Non-GMO Eggs
 Boulder Canyon Avocado Oil & Sea Salt Chip Kettle
 Niman Ranch Applewood Smoked Bacon 

 HABA: Sky Organics Organic Castor Oil
Mad Hippie Vitamin C Serum
 Naturulz UGLI Butter CBD (day) 

 BEVERAGES: Olipop Classic Root Beer Soda
 Remedy Organics Matcha Fuel
 Alexandre Family Farm Organic 6% Cream Top Whole Milk 

 UP & COMING: Draper Valley Farms Ranger Seasoned Chicken
 Remedy Organics Berry Immunity
 Hempsi Broad Spectrum THC-Free CBD Extract 

  

Trending Spotlight:  CBD

Phytocannabinoids including cannabidiol (CBD) are back in the spotlight, trending in the Midwest, West, and Southeast. In the Midwest, CBD balm is a hit. In the West, Naturulz UGLI Butter CBD is trending in HABA, and Hempsi Broad Spectrum THC-Free CBD Extract is an up-and-comer. In the Southeast, topical “Freeze” roll-ons are appealing to consumers. “CBD has increased in popularity in the last several years as people turn to it for all kinds of wellness benefits, from sleep and calm to mood and pain relief,” said Lucille Vega, M.D., who shared common myths and misconceptions surrounding CBD with WholeFoods readers. For more from Dr. Vega, view her educational session, which was sponsored by cbdMD, from the Naturally Informed virtual event Stress & Mental Wellness: Mastering the Market.