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Consumer demand for capsules shows no sign of slowing down. In fact, capsules are the globally preferred dosage form with 50% of consumers favoring capsules (1). But in an increasingly saturated marketplace, consumers have plenty to choose from—so standing out is key. If you’re looking to launch market-disrupting dietary supplements, we’re here to help. Our Capsugel® liquid-filled capsules can help you create supplements that stand out on the shelves and keep consumers coming back for more.
*Content sponsored by Lonza
Access more information from Lonza here.
(1) Ipsos. (2021). Omnibus survey on consumer preference [Unpublished data].
Experts in the natural products industry share their insights on top trending topics, research, and industry news and events.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.