In April 2023, the WholeFoods Magazine team completed phase 1 of our relaunch of www.WholeFoodsMagazine.com, introducing new features including the option to register to access special content targeted to your business needs at no extra charge. "Relaunching the website was a huge undertaking for our small family business, and are we so proud to bring it to you," said Heather Wainer, Publisher and VP of Media at WholeFoods Magazine. "We knew that to grow, and to help you grow, this upgraded website is what we needed, so we partnered with the leading B-to-B publishing website provider to bring you the best. You will find this new website easy to navigate, and the improved search will help you find all you are looking for to stay updated on the latest new products, regulatory news, and more in our industry. You will also see a fresh, modern look." 
As 2023 came to a close, we relaunched phase 2 of the website: our new-and-improved SourceBook Online.
This is the online version of the most comprehensive directory in the industry—and it is the most comprehensive thanks to input from industry members who want to spread the word about all of the wonderful ingredients, products, and services they offer to the natural products industry. Companies can now create their free listing or claim and update information on an existing listing to ensure that the most current information appears on the new website and in our May 2024 print edition.
"Our Source Directory has always been the most comprehensive in the industry offering thousands of product opportunities for Supplier searches and branded searches in all categories," Wainer shared. "In launching our new WholeFoodsMagazine.com, we saw the opportunity to have the directory on the same platform for better performance and easier use. With every search, the new online directory offers content from our website, making more information accessible to you. I hope you enjoy the easier-to-use platform, which is even more comprehensive. And we'd love to hear from you. Please feel free to provide feedback on how we can best help you reach your goals in 2024 and beyond."
All companies in the natural products industry can have one free listing with basic contact information, a company description, and complete product category listings.
Those wishing to share more information with industry members can also opt to upgrade to a premium listing to showcase additional assets, including a corporate profile, logo, photo gallery of images, videos, and downloadable assets such as white papers, company literature, sell sheets, press releases, and more. Companies that purchase premium listings also appear on the top of search results.
For assistance or to provide feedback, please contact us at info@wfcinc.com. If you have a listing and need to reset your password, you can do so here.
For more information on WholeFoods Magazine's annual source directory, or to upgrade to a premium listing with bonus content and links, contact Wainer at heatherwainer@wfcinc.com or Seth Bass at sethbass@wfcinc.com.
