Bloomingdale, IL—NOW Sports announced its partnership with the Brooks Beasts Track Club as the Official Sports Nutrition Partner through 2024, as Brooks professional athletes gear up to compete at this summer’s 2024 Paris Olympics and beyond.
The strategic alignment between the sports nutrition brand of natural products manufacturer NOW and the elite track club recognizes the importance of fueling with trusted and tested sports nutrition products to perform at the elite level.
“We couldn’t be more excited to partner with the Brooks Beasts,” said Bryan Morin, NOW Sports Brand Manager. “Together we share a similar mission to empower people to live healthier lives—NOW Sports through safe and effective sports nutrition products and Brooks through its ethos to inspire everyone to run their path with premium performance product. So, marrying our goals and championing runners everywhere to trust the process and train with these best-in-class products just feels like the right fit.”
The Payoff of Solid Training and Proper Sports Nutrition
Shortly after the partnership was announced, Brooks Beasts athletes demonstrated the power of solid training and proper fueling. At the Millrose Games, one of the biggest track and field events in the U.S. which was held on February 11, 2024, in New York City, Josh Kerr, who has been a #NOWAmbassador and user of NOW Sports products for more than four years, set the world record in the men’s indoor 2 mile with a time of 8:00.67. Kerr also holds the titles of 2023 1500-meter World Champion, and 2020 Tokyo Bronze Medalist.
The partnership includes exclusive nutrition and training videos and tips from Brooks Beast coaches, nutritionists, and athletes such as Kerr, Nia Akins, and Isaiah Harris, which can be found on the NOW Sports Hub, and will be promoted via dedicated digital and Amazon advertising, earned media and social efforts, in-person athletic and training events, and more. More inspiration from Brooks athletes and coaches can be found on @nowfoodsofficial on Instagram and Facebook.
“The Brooks' Beasts aim to compete at a world class level in the sport and we are confident that the 2024 season will demonstrate the results of their hard work. Nutrition plays a vital role in our success,” said Danny Mackey, Brooks Beasts Head Coach. “NOW Sports came highly recommended from our team nutritionist and with many of our athletes, like Josh and Nia, using NOW product for years. It is imperative that we are guiding our athletes to fuel with the most trusted brands, who also use science and innovation with the athletes’ health and wellness at the forefront, and we feel confident in NOW Sports’ ability to provide the best to the Beasts.”
About NOW Sports
NOW Sports portfolio of clean, unadulterated performance-enhancing supplements includes more than 130 products across eight different categories. Products undergo NOW’s strict quality protocol, including more than 19,000 tests a month from the raw ingredients to finished products (many performed in NOW’s third-party, ISO-accredited microbiology and analytical labs), to ensure that what’s on the label is in the bottle. NOW Sports products are certified by Informed-Sport, the world’s leading anti-doping organization, to ensure all products are free from more than 200 banned substances and are safe and effective for every level of athletics.
