Business Is an Olympic Event

11 Olympics-inspired keys to building your company and your brand.

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The Olympic Games are a global event, celebrating sports, culture and peace bringing together those from around the world to demonstrate their dedication and hard work to be the best in their class. The Olympic Games originated in Greece over 3,000 years ago and were revived in 1896 featuring 280 participants from 12 nations competing in 43 events. This year, in Paris, the Olympics had 10,500 athletes from 206 countries in 339 events and 32 different sports, and for the first time a split of 50% men and 50% women. The Olympics are truly the greatest event that rewards those who persevered to the highest level of excellence.

From the Olympic torch, representing centuries of wisdom and dedication to excellence, to the gold medal signifying ultimate success in the toughest competitive arena, building your company and your brand requires the same strategy.

Have a dream to be the best
Develop your strategy
Surround oneself with the best team of experts and supportive staff
Work efficiently and diligently wasting no effort or time
Overcome obstacles
Fail and get back up and learn from any failure
Perform for your team as well as yourself
Win
Share the glory with all who supported you along the way
Set new dreams
Repeat the above

Like Olympic winners, there is a precise methodology to build your brand to win. You can be the best of best.

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As a Branding, PR, Marketing, Public Affairs, and Advertising Executive, for over 30 years, Ms. Christie heads teams that have received numerous awards and resulted in tremendous success for her clients, globally. After many successful years as a consultant, global business manager, and national talk show host, Gillian founded Christie & Co, Inc., using her passion to change the world through the success of businesses in a free market economy combined with her talent and training in philosophy applied through design, public relations, marketing, branding, and media relations to help ethical companies strategically reach their goals. Gillian Christie was recently awarded as one of the Top 100 Women Taking the Lead to Save our Planet as well as the prestigious Entrepreneurial Spirit Award for the agency’s pioneering efforts in the field of Clean Business™.