Get your genius on with Brain-fx™, the energizing mind formula by PPOLAB®, part of BioAssist®. Non-GMO, vegan, and made from a synergistic blend of nootropic powerhouse ingredients. This holistic formulation is comprised of a complete methyl B vitamin complex, carefully curated blend of medicinal mushrooms, acetylcholine supporting compounds, whole coffee berry extract, L-Theanine, and a comprehensive elixir of phytonutrient rich botanical extracts.*
Brain-fx™ utilizes a delayed release capsule delivery system that is gentle on the stomach, protects nutrients from stomach acid, and enhances absorption through targeted delivery to the optimal pH of the small intestine.*
Made without compromise, our BioAssist® line of products feature “Ridiculously Good Ingredients” carefully crafted for enhanced bioavailability and bioactivity. Brain-fx™ contains scientifically validated ingredients that are standardized to provide consistent amounts of beta glucans, erinacines, polysaccharides, cordycepic acid, adenosine, bacosides, ginsenosides, chlorogenic acids (CGAs), and huperzine A.
We take wellness to heart and go beyond industry standards to provide you “Transparency You Can Trust”. Certified C.L.E.A.N.®, synthetic excipient free, independently ISO accredited lab validated, and tested free from gluten, soy, & pesticides.
ppolab.com
Debuted during Newtopia and launching in September, get ready for a cultural awakening, with Enzymedica's line of probiotics formulated to help you thrive. Great health starts from within, beginning with a balanced microbiome. Your gut is home to not only your digestion, but also much of your immune system. Nourish yours with Subculture™ Probiotics, for a healthier, more vibrant life.*
Enzymedica.com
Bluebonnet’s Ladies’ ONE® 40+ whole food-based multiple vegetable capsules are now KOSHER! Formulated with horsetail powder to support hair, skin, and nails, it includes targeted nutrients such as active coenzyme B vitamins, highly bioavailable vitamin K2 (MK-7 from non-GMO natto), vitamin E from non-GMO sunflower oil, and Albion® chelated minerals for daily nutritional support.*
Bluebonnetnutrition.com
Don’t let dehydration slow you down! EcoSport by Lily of the Desert is hardcore hydration for athletes of all kinds. EcoSport Contains Aloe Vera, Key Electrolytes, B-Vitamins, and 470 mg of Potassium to replenish, hydrate and keep you moving. Naturally sweetened with Steviol Glycosides, zero caffeine and gluten free, EcoSport is the ultimate hydration solution. Whatever your sport, Hydrate better with EcoSport, by Lily of the Desert.
Lilyofthedesert.com
Longevity by Nature's kollaJell™ Brain & Cognition Support is the ONLY Collagen Peptides for Brain Health: Boost energy and memory throughout the day!*
kollaJell Brain & Memory Support is a collagen peptides supplement that uniquely supplies the key nutrients needed for healthy cognition and optimum neurological activity. kollaJell™ jellyfish collagen may be nature’s perfect source for all 20 essential and nonessential amino acids, calcium binding-proteins, and critical nutrients needed for mental sharpness and cognition.*
Jellyfish collagen is the new frontier in brain health and may lead to protecting cognitive decline because of its natural neuroprotective elements. kollaJell™ is “Superfood for the Brain” and Nature’s Perfect Collagen—naturally containing collagen types I, II, V, and rich in glutamate, glycine, tryptophan, and tyrosine-- the building blocks for healthy neurotransmitters. kollaJell contains antioxidants and high amounts of macronutrients vital for brain health and cognitive function that are not found in any other type of collagen. kollaJell™ is sustainably sourced from wild caught, edible jellyfish.*
It is Non-GMO, Filler-free, All-Natural, Non-irradiated, Pesticide-free. Supports brain and cognitive health, & gut and immune health.*
kollaJell™ is available in select natural foods stores in the US and via our secure website: Longevitybynature.biz
Work Epic has released a ready-to-mix performance coffee supplement intended to support healthy brain function and athletic stamina. It features Cognizin, a branded form of citicoline manufactured by Kyowa Hakko, and PrimaVie Shilajit. In addition to supporting mental clarity, the supplement cuts the bitterness, acidity, and jitters traditionally associated with coffee, the company says. It is produced in a GMP-certified facility ensuring the highest quality standards.*
Workepicbrand.com
+PlusCBD has introduced exciting new products including the Aura Collection and new targeted gummies.
+PlusHLTH Clarity Focus Gummy is for daily cognitive performance. It is formulated with lions mane, rhodiola, and huperzine to support memory, heightened focus and cognitive enhancement.*
+PlusHLTH Peace Gummy is formulated to support daily serenity, relaxation, and emotional balance. It includes L-theanine, lemon balm, holy basil, and St. John's wort.*
+PlusHLTH ReShape Capsules are formulated to support metabolic health and blood sugar regulation. The weight management capsules support healthy blood sugar, plus hep curb cravings, and regulate appetite, the company says. The product is intended for individuals 18 and older.*
The Aura Collection features a blend of THC and CBD and is formulated to promote better mood, stress reduction, and overall enjoyment. It also contains trace amounts of myrcene to support relaxation.*
pluscbdoil.com
MegaFood has released Beet Chews, a superfood bite made with dried beets. Each chew contains 500mg of beet root powder per serving. The soft chews support cellular energy metabolism and provide antioxidant powers with Vitamin C, to support a healthy immune system, the company says. The chews are made without artificial sweeteners, Citric Acid, Malic Acid, and Palm Oil.*
Megafood.com
NOW has announced three additions to the NOW Solutions line. Each product contains cannabidiol (CBD) and Broad-Spectrum Hemp Extract. These are the company's first products formulated with CBD.
CBD Joint & Muscle Cream has a soothing non-greasy essence crafted with arnica, menthol, and capsaicin. Each ounce contains 250mg of CBD. A 4-fl. oz can be purchased for a SRP of $24.99.
CBD Massage Oil features arnica and calendula, antioxidant-rich oils, and 250mg of CBD per ounce. It is available in a 4 fl. oz bottle with a SRP of $24.99.
CBD Balm is formulated with an extra strength blend of camphor, menthol, and soothing botanicals. There is 500mg of CBD per 3 oz. It has a SRP of $24.99.
Nowfoods.com
Desert Essence has released Desert Essence Moisturizing Ceramide Cream & Desert Essence Moisturizing Ceramide Cleanser. Both are formulated with three different ceramides, hyaluronic acid, and AHA (Alpha Hydroxy Acid). The cream is designed to replenish and soothe the skin and has a SRP of $17.99. The cleanser supports the skin's natural moisture barrier and removes dirt, excess oil, and impurities. It has a SRP of $13.99. Both products are vegan, non-GMO, and gluten-free, and made with the highest standards of quality and purity.
desertessence.com
Dave’s Killer Bread has released Amped-Up Organic Protein Bars, the next addition to the brand's healthy snack line, which was launched last year. The bars are available in Amped-Up Peanut Butter Chocolate Chunk, Amped-Up Double Chocolate Coconut, and Amped-Up Blueberry Almond Butter. Each bar delivers 10g of protein and is made with organic hemp, pea, and rice protein. They are Certified USDA-Organic, Non-GMO Project Verified, and made without artificial ingredients, preservatives, colors, and artificial flavors. A single bar has a SRP of $2.49, or it can be purchased in a 4-count with a SRP of $8.79.
Daveskillerbread.com
In honor of Brain Awareness Month and their mission to change the narrative surrounding Alzheimer’s care, mother-son duo Maria Shriver and Patrick Schwarzenegger, co-founders of MOSH, announced the launch of a new formulation of their protein bars featuring the science-backed ingredient Cognizin. This nootropic, which supplies the brain with a patented form of citicoline, has been shown to support for focus, attention, and memory in healthy adults. MOSH also features a Signature Brain Blend including lion’s mane, ashwagandha, omega-3s, and vitamins B12 and D3.
“MOSH protein bars are the perfect synergy between a branded ingredient like Cognizin that stands out in the brain supplement market for its extensive scientific research, and Maria and Patrick’s dedicated efforts to actively nurture people’s brain health,” says Karen E. Todd, RD, and Vice President of Global Brand Marketing, Kyowa Hakko USA.
Moshlife.com
Wisdom Natural Brands has expanded its product line with its first single-ingredient SweetLeaf Xylitol Reduced Calorie Sweetener, a sugar stand-in with only 10 calories per serving. The natural sugar alcohol Xylitol is found in fruits and plants, and the new offering has no additives, flow agents, or fillers, the company says. In cooking and baking, it replaces table sugar cup for cup, dissolves like common sugar in beverages, and is keto-friendly, gluten-free, vegan, and Non-GMO Project Verified. SweetLeaf Xylitol is available in 16-oz bags.
Sweetleaf.com
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products industry news, trends, and more. This national, monthly business-to-business magazine has been published continuously for nearly 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.
NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.