This story will be updated to include additional information as more companies share their SSW highlights.

Las Vegas, NV—SupplySide West and Food ingredients North America, is taking place October 28-31, 2024, at the Mandalay Bay, Las Vegas. Take a look at what exhibitors are showcasing. WholeFoods Magazine will be among the many exhibitors. Come see us at booth 4577, where you will have a chance to spin our prize wheel to score great swag from our sponsors: Sabinsa at booth 4647, Aker Biomarine at booth 5073, Biova at booth 5373, Gencor at booth 4129, Natures Crops International at booth 3872, TSI Group at booth 5831, Bright Pharma Caps at booth 6849, Stratum Nutrition at booth 3871, Sunland Nutrition at booth 2731, and Kyowa Hakko at booth 5655. 
Read on for an overview of what industry companies will be spotlighting at SupplySide West.

Stop by AIDP’s booth 5052 to explore and sample the company's branded ingredients, including its popular Magtein coffee. AIDP will be exhibiting new products including Ginfort, a highly concentrated gingerol for menstrual discomfort; Liboost, a damiana extract for sexual health; and AlphaGOS, the only plant-based galactooligosaccharide in the market. Technical presentations will be available for all of the branded ingredients in the booth. Too much science? Don’t worry, back by popular demand will be the magnificent magician, Danny Orleans Tradeshow Magician, who will be performing both days of the show.

Alkemist Labs is inviting suppliers and brands looking to ensure product purity with robust contaminant testing to booth 3973. Guests can meet with the staff on hand to discuss the company's testing capabilities and inquire about the Alkemist Assured program which is designed for brands looking to highlight their quality commitment and assurance with the use of the Alkemist assured seal throughout their branding. The Alkemist team will also be hosting two social gatherings during the show:

- AHPA Member Reception Tuesday, October 29th 5:30 – 7:30 Islander Ballroom F

- What’s Up With Supps SSW Celebrity Icons party on October 31st at House of Blues

Arla Foods Ingredients is showcasing a new high-protein bar concept at booth 1565. The "Essentials Bar" is an example of how manufacturers can create a product with high protein content, a whole foods positioning and softness throughout shelf life while overcoming the challenge of whey protein missing from many wholefood bars due to its hardening reaction when combined with natural fruit sugars. The brand will also be previewing two other new concepts as well as its Lacprodan® ISO.WaterShake, which can be used in holistic beverages that combine hydration with the nutritional benefits of whey protein.

Artemis International, booth 2531, is letting attendees know that premium berry-based ingredients have long been the foundation of Artemis International, including the 2024 Natural Choice Awards Winner ElderCraft, part of the company's “Craft Difference” line of berry extracts. Artemis’ recently expanded portfolio includes BERRYActiv5, a powerful phytonutrient blend of five superberries ideal for food and beverage applications, and Fenuflakes, a high-fiber, low-carb, low-glycemic index protein powder. Also new this year: select Botanicals including Black Cohosh, Lemon Balm, Psyllium Husk, and fungi ingredients from Lion’s Mane and Cordyceps to Reishi and Shiitake. SSW attendees will be able to sample a number of new ingredients in delicious delivery systems.

Balchem, a leading global manufacturer of specialty ingredients for human nutrition and health, is set to return to SupplySide West to introduce its new, dynamic brand personality to the U.S. market. At booth 5165, the company will showcase its distinctive premium portfolio, including VitaCholine, K2VITAL, Albion Minerals and OptiMSM, as well as debut its new supercharged choline-enriched folate Optifolin⁺. Attendees can leverage Balchem’s trusted ingredients to gain a competitive edge with new product developments in health for performance. Visitors will also experience a taste of Balchem’s Food & Beverage innovations, where health benefits meet exceptional taste.

Bioiberica will be displaying at their very own booth, for the first time ever, at this year's show. Guests are invited to stop by booth 4265 to learn about the cutting-edge clinical research behind the company's branded ingredients portfolio and discover opportunities for innovation in mobility, beauty-from-within and digestive health. Visitors can also try samples of gummies formulated with Bioiberica's HA matrix ingredients Mobilee, for muscle & joint health, and Dermial, for skin & beauty, at the show's tasting bar. 

Bionap USA Inc. will be at booth 5329 to transport visitors to the Mediterranean where traditions of health, support and care for the land and ingredients permeate through everything Bionap does. Learn about the unique source of Bionap ingredients sustainably grown in the areas surrounding Mt. Etna UNESCO World Heritage Site. These volcanic-enriched soils have a unique mineral and chemical profile that impart distinct attributes in the ingredients. Find out how ODILIA Prickly Pear Prebiotic, award-winning MOROSIL Sicilian Blood Orange for weight management and ACTRISAVE for hair and skin can work in your product formulations.

BLS’s NAD+ experts will be on hand at booth 5273 to share what they’ve learned about this essential coenzyme and to teach attendees how to gain market share. BLS is also giving out free NAD+ test kits, so attendees can test their NAD+ levels before and after sampling BLS’s clinically proven NAD+ boosting ingredient, RiaGev, twice daily for one week. SSW attendees will also be among the first to learn about BLS’s newest ingredient, RiboVite, which has been proven to increase the oral bioavailability of B Vitamins. Plus, it activates those B Vitamins so they can perform their desired functions.

Cargill will showcase its experience supporting specialized nutrition across life stages and spotlight a new addition to its ingredient portfolio, DHA algal oil. Other featured ingredients include its EpiCor postbiotic, now backed with research suggesting its immune benefits extend to children, too. With 40 years of experience across early life, active life and medical nutrition, Cargill helps drive innovation, supporting brands with consumer insights, formulation expertise and a comprehensive portfolio of ingredient solutions. Visit booth 4455 to sample prototypes made with DHA algal oil, EpiCor and more, and discover how Cargill is helping brands positively impact health and well-being.

Cepham, will be at booth 3051, giving attendees an up close look at its branded women-targeted ingredients including Furocyst®, a proprietary fenugreek seed extract developed to support insulin sensitivity and reduce ovarian cysts, SheVari4 for women, AdoniXYen for men. The neutraceutical research and development company will also be participating in the Women's Wellness Walk on October 30th from 2-3 p.m. and October 31st from 11 a.m. - 12 p.m. Guided tour participants will receive an exclusive swag bag featuring women's wellness gifts and have one-on-one access to the Cepham team. 

CJ BIO will be sharing their latest offerings in nutrition and flavor enhancement, pro and postbiotics, vegan amino acids, and umami enhancers that align with global trends like weight management, healthy aging, plant-based nutrition, and sodium reduction at booth 5837. Visitors will experience the power of BiomeNrich™, TasteNrich® SOLUTION, TasteNrich® INNO Masker, and AMINATURE®—a food-grade, vegan amino acids brand, through energy bites infused with Citrulline, highlighting its benefits in sports nutrition, cardiovascular health, power boosting, and encouraging optimal oxygen and blood circulation.

dsm-firmenich will be at booth 4465 spotlighting its comprehensive range of product concepts and solutions targeting health from the gut, healthy longevity and maternal health – including its Humiome B2, Humiome Post LB, GlyCare HMOs, tailored Premix Solutions, as well as its expanded life’sOMEGA and life’sDHA portfolio. All visitors are invited to booth 4465 to discover how dsm-firemnich is bringing progress to life with expert-powered innovations that offer improved performance, delight through unparalleled taste, and are better for our planet.

Ethical Naturals is featuring several key ingredient products across significant growth categories at this year's show. Booth 7004 will feature some of the company's high demand ingredient products including the Eco Friendly GreenGrown Glucosamine, Cranberex, AlphaWave L-Theanine, AlphaWave, and Polyphenol-C, all of which offer a distinct advantage over other mainstream offerings.

Euromed will present its extended range of Mediterranean fruit and vegetables extracts for healthy aging at booth 2837. Attendees will be able to explore groundbreaking clinical trial results of the company’s botanical extracts and their diverse effects on skin health, cardiovascular wellbeing, immunity, joint and muscle health, and the microbiome. PerFix, a new extract from persimmon fruit has demonstrated significant improvements in various weight management endpoints through antioxidant and anti-inflammatory mechanisms, and it may naturally interfere with fat absorption. The findings from this recent clinical trial will be prepared for publication soon, highlighting its potential for weight management supplements.

Finzelberg has a showcase of its clinically studied ingredients planned for this year's show. At centerstage will be the brand's latest kid's hyperactivity product, MENTALIFY®, and its healthy microbiome offering 360GUT®. Booth 2565 will feature booth Finzelberg and sister company, MartinBauer, unveiling new functional beverage concepts for healthy hydration and natural energy. Each drink features botanicals like butterfly pea flower and green tea which add vibrant colors and rich flavors, deliver functional benefits, and offer a balance between efficacy and sensory appeal. Visitors can stop by and taste botanical product concepts made to push forward the limits of innovation for functional foods and dietary supplements. 

FrieslandCampina Ingredients is set to inspire visitors with an extensive array of consumer-centric application concepts designed to power holistic health from within. At booth 2123, attendees will explore how to unleash innovation in gut, brain and immune health through the company’s comprehensive Biotis portfolio, featuring the recently launched Biotis DHA Flex Powders, in addition to Biotis Fermentis, Biotis GOS and Biotis Lactoferrin. FrieslandCampina Ingredients will also spotlight its premium Excellion caseinates and plant-based Plantaris pea and faba proteins, developed to help brands master the art of taste and texture, without compromising on protein content. 

Gencor is featuring its latest partnered ingredient by Gnosis, LANDKIND Pure Salidroside. This ingredient is crafted through an innovative fermentation process that bypasses the need to harvest the endangered Rhodiola species. It is the first fermented salidroside bioactive with clinical data supporting its efficacy in sports nutrition. Additionally, Gencor will unveil newly published clinical data on Levagen+ for women’s health and invites attendees to join the education session 'Women's Health' on October 29 at 9 am. Lastly, please stop by booth 4129 to ask a Gencor team member about its sports nutrition package and leave with a giveaway.

GC Rieber VivoMega, booth 3552, is featuring the launch of its Algal EPA & DHA omega-3 concentrate for the first time at SSW. This high-concentration, non-GMO, vegan omega-3 from microalgae offers superior quality and purity with environmental and sustainable initiatives at the forefront. Since its debut in early 2024, the company has more than doubled its production. GC Rieber VivoMega will also highlight the findings of its recent Environmental, Social, and Governance Report, reviewing its progress and commitment to creating a joint and sustainable future.

Gnosis by Lesaffe will be showcasing its two probiotic yeast strains targeting digestive issues and women’s health at booth 4365. Each is derived from the company's patented and proprietary strain (registered Saccharomyces cerevisiae CNCM I-3856). 

• ibSium® is the unique evidence-based yeast strain with clinically proven efficacy on intestinal discomfort, including:  

• Abdominal pain alleviation  [1]  
• Bloating relief [2]  
• Constipation, Diarrhea reduction [3]  

• Quatreflora™ is a probiotic yeast for women’s intimate health, clinically shown [4,5,6,7]to:   

• Support vaginal microflora balance
• Maintain a healthy female microbiome 
• Protect vaginal microbiota against harmful pathogens
• Protect intimate microbiota against factors leading to Vaginal Dysbiosis

GNT USA will be treating guests to its EXBERRY colors product line. Created from non-GMO fruit, vegetables, and plants, visitors of booth 2065 will learn about three distinct powders: aji amarillo yuzu collagen peptide powder featuring a vivid yellow shade to highlight its citrusy flavor with a mild spicy kick, berbere whey protein powder—inspired by Ethiopian spices and delivering warmth and complexity without the heat, using a red shade to signal its bold, rich flavor profile, and balsamic vinegar and sea salt soy protein powder with a luxurious purple shade to indicate a premium twist on the traditional salt and vinegar flavor. These different profiles can be used as finishing seasonings, add functional benefits, and create on-trend flavors to a wide range of recipes and food products including salty snacks, meal components like dressings, dips, and sauces, in addition to yogurt, cottage cheese, and other dairy products.

HealthTech BioActives (HTBA) is gearing up to give SSW visitors a tour of its new developments in active performance support. Booth 4087 will showcase the company's latest in functional health and taste modulation innovations including its new Cardiose® gummy concept at the show’s Tasting Bar on 30 October. Led by Dr. Juan I Cacho, Scientific and Regulatory Affairs Specialist, HTBA will be presenting “Boost physical performance with citrus flavonoids" at supplier presentation theatre (booth #3683) at 12pm on Wednesday, October 30. HTBA will be giving out samples of its strawberry dragon fruit-flavored Cardiose® gummies and highlighting two of its flagship nature-based ingredients: Cardiose® – a 100% natural sweet orange polyphenol extract obtained through a proprietary extraction process – which has been shown to support cardiovascular health and active performance, and MecobalActive® – an active, pure and highly effective form of vitamin B12 that enhances cognitive function and supports energy and sleep.

Horphag Research will feature its premier ingredients, Pycnogenol, French maritime pine bark extract, and Robuvit, French oak wood extract at booth 4048 alongside its latest study findings. Learn about a newly published review in Frontiers in Nutrition, highlighting Pycnogenol’s 39 randomized, double-blind, placebo-controlled clinical studies on over 2,000 subjects on cardiovascular health, cognitive functions, skin care, women’s health, and sports performance. In more than 25 clinical studies on over 1000 subjects, Robuvit, a natural caffeine-free energizer, has been shown to support fatigue management, renewed energy, sports performance and detoxification.

IFF will showcase its range of metabolic and women’s health solutions, helping consumers look and feel good. Visitors are invited to booth 2765 to discover these latest science-backed innovations which come in a variety of appealing, convenient samples, demonstrating IFF’s support capabilities from concept to finished formats. IFF is a proud sponsor of an Education Session on women’s health; in addition, Dr. Johanna Maukonen, Global Director of Clinical Innovation & Translation, IFF, will speak on Akkermansia massiliensis, a new potential probiotic in metabolic health on October 30 at 1:30pm. 

Indena will be at booth 4065 introducing to the nutrition industry branded botanical extracts, with a full phytochemical characterization, safe and supported by leading human studies. Stop by Indena’s booth at SSW to learn more about its wide range of botanicals and its new ingredients Berbevis Berberine, Indena Phytosome, and Relissa Melissa Indena Phytosome and find out more about Indena’s ongoing sustainability efforts. With over 100 years of botanical experience, Indena is  dedicated to the identification, development and production of high-quality active principles derived from plants for use in the pharmaceutical and health food industries. 

Ingredients by Nature (IBN) proudly announces its latest partnered probiotic launch, Akkermansia muciniphila (AKK). AKK is often called the “longevity probiotic” and has garnered increasing attention for its published clinical data promoting healthy aging. In addition, the company will highlight its line of pre-, pro-, and postbiotics, as well as its award-winning, high-potency portfolio of citrus-derived ingredients, including Eriomin for GLP-1 and blood glucose support, Sytrinol for heart health, and SynChoice for healthy weight management. Stop by IBN’s booth 5851 to learn about its latest research, request free samples, and learn more about its latest brand partnership with Kourtney Kardashian Barker’s Lemme brand.

KSM-66 Ashwagandha is setting up an immersive multi-sensory tour at booth 4852. The KSM-66 Ashwagandha Experience Center allows guests to discover the Eight S's: Sourcing, Science, Supply chain integration, Safety, Sustainability, Sensory experience, Social impact, and a unique Surprise while engaging all five of their senses and partaking in a tour of KSM-66 Ashwagandha and its story. Limited time slots are available every 15 minutes and require a separate registration.

Kyowa Hakko will showcase new research behind Cognizin Citicoline at booth 3765. Hear the latest groundbreaking research behind Cognizin citicoline and its cellular impact on brain health, paving the way for novel approaches to healthy brain aging, a topic consumers have long shown is top of mind.  In addition, the latest advancements in postbiotic and antioxidant ingredients will be featured with the company’s entire branded ingredient portfolio: IMMUSE, Setria, and EYEMUSE. To schedule a meeting with the Kyowa team, please email Maria Stanieich at stanieich@kyowa-usa.com.

Lonza Capsules & Health Ingredients (booth 5065) invites attendees to discover science-backed health ingredients and a comprehensive range of innovative dosage forms, including: 

• New AromatiQ technology: a pioneering capsule coating solution using naturally-derived essential oils and aroma coatings to help brands create multi-sensory supplement moments for consumers.
• Plantcaps pullulan capsules: protects oxygen-sensitive ingredients, with taste and odor masking capabilities for enhanced appeal.
• UC-II undenatured type II collagen: a science-backed ingredient that supports joint health in pets and humans, throughout all stages of life.

Meet Lonza’s experts to discuss customized solutions and how it can help brands turn ideas into breakthrough products.

Lycored is thrilled to showcase a portfolio of natural wellness solutions at SupplySide West, featuring an exciting new offering set to launch at the expo. At booth 3137, brands can learn more about Lycored’s innovative ingredients that support beauty-from-within and sample how these solutions can help brands deliver effective products that demonstrate a commitment to consumers' overall health and well-being. Visitors can expect a “treat yourself” wellness experience that empowers self-care while exploring the power of tomato-based beautology solutions.

Microphyt is introducing a breakthrough in microalgae-based ingredients for gut health and mood at booth 4472. Zengut, a clinically supported microalgae-based ingredient solution sourced from Tetradesmus obliquus Mi175.B1.a strain and sustainably produced in France using Microphyt’s patented hydro-biomimetic technology, influences the gut-brain axis to improve intestinal function, gut microbiota balance, and digestive comfort. Show guests can stop by the company's booth and learn more about ZenGut, its unique blend of bioactives and its benefits for gut health and mental well-being.

Nammex executives will be available at booth 6119 to discuss planning for brands to ensure adequate supplies as the mushroom category experiences persistent rapid growth. In addition to the company’s extensive line of organic mushroom extracts, Nammex will highlight its innovative mushroom ingredients grown to enhance the amounts of selected constituents, including ErgoGold and MycoD2. Bill Chioffi, COO, will be one of the speakers at the educational session, Functional mushrooms: Sources, standards, species, and science, on October 29 at 1:00pm. 

Natures Crops International will at booth 3872 to demonstrate how Ahiflower goes beyond fish oil with its sustainable, plant-based omegas. In partnership with Infusd, Ahiflower is expanding into innovative food and beverage applications, offering a plant-based alternative to traditional omega sources. Ahiflower provides a cleaner, more effective solution for brands looking to move beyond fish oil in their formulations.

Guests can stop by booth 3851 to discover two new ingredient ranges from Nexira. Targeting women's health: Appetite Control: Carolean™ (carob + nopal) which has shown a 47% reduction in food intake after 3 weeks in a clinical study, significantly slowing gastric emptying and Beauty from Within: Oli-Ola™ (organic olive extract) for improved skin elasticity (+13%) and hydration, with 87% of women satisfied after 3 months. Targeting the Microbiome: Blood Sugar Modulation: inavea™ cinnamon & acacia demonstrated improved gut microbiota and positive effects on blood glucose and insulin levels. For Microbiota Diversity: inavea™ carob & acacia supports microbiota diversity and promotes beneficial bacteria for full-spectrum intestinal fermentation.

Nuherbs, booth 6801, will demonstrate the company’s range of form options, advise on the forms best fit for various formats relevant to color, flavor or function, and discuss how Nuherbs can guide product development throughout the process, from concept to formulating to specs to claims substantiation to contract manufacturer selection. Lisa Thomas, Nuherbs Chief Commercialization Officer, will be one of the presenters for the educational session Supplements 101: An exploration of dietary supplement foundations on October 29 at 9am. Plus, SSW attendees are invited to toast Nuherbs 45^th anniversary on Wednesday afternoon in their poolside cabana.

Nutrileads invites everyone to discover their latest advancements in precision prebiotics at booth 3341. The company will be showcasing innovation opportunities with Benicaros and sharing the details of new findings from clinical and preclinical studies in 2024. Visitors will also have the opportunity to sample Benicaros-infused gummies.

Nutriventia, booth 2645, will be presenting the cutting edge of nutraceutical innovation. Explore how nature, science, and technology come together to create advanced health solutions. Nutriventia’s exhibit will showcase breakthrough ingredients addressing key health areas such as joint health, stress, energy, sleep, and immune support. Highlights include a Tasting Bar, three distinct health zones, and 1-on-1 interactions with industry experts. Discover new collaborations and insights into how Nutriventia is transforming the future of dietary supplements with versatile, science-driven ingredients and technology.

Orgenetics will be taking over booth 5310 and inviting SSW guests to learn about American-grown Aronia and how it can fuel antioxidant-rich products. With demand for local functional ingredients continuing to rise, the market for locally-grown Aronia berries has reached a new level of accessibility for food and bevergae, nutraceutical, and personal care manufacturers. Visitors can discover the benefits of the ingredient and see how company's are using it in their product offerings.

PhytoGaia is celebrating its latest award and showcasing its groundbreaking solutions at this year's event. From October 28-31, health and nutrition professionals can stop by booth 4343 to learn about the company's 2024 Start-up Award win and their product line of clean, clinically-studied palm phytonutrients including TocoGaia (tocotrienols), STGaia (plant squalene + tocotrienols) and CaroGaia (mixed carotene).Visitors will also have exclusive access to their new PetGaia (palm fruits extract) designed to support pets' skin, fur, and overall wellness, Lassica K014—an affordable, cutting-edge postbiotic, and their full range of branded ingredients, delivery formats, and research.

PLT Health Solutions, booth 4655, will be debuting new ingredients in the Men’s Health, Sports/Active Nutrition and Energy categories, plus highlighting new clinical science and delivery system options. New ingredients from PLT: Strengthera Muscle Maintenance+Vitality has been clinically demonstrated to improve muscle strength, muscle endurance and physical function in an over-55 female demographic with data for women; Zynamite S is a water-soluble formulation of the award-winning ingredient Zynamite that will allow you to confidently include this clinically studied, award-winning ingredient in beverages and other delivery systems where taste is an issue; Vanizem is a fast-acting, proprietary Aframomum melegueta (Grains of Paradise) extract that supports positive mood, improves sleep quality and provides effective management of mild day-to-day stress and anxious feelings; Serezin Restorative Sleep + Pain Relief has been clinically shown to improve sleep across a wide range of measures and help people to wake feeling their best.

PricePlow shared the news that XPO NRG, a limited-edition energy drink, will be in the spotlight at this year's show. Designed in collaboration with some of the industry's brightest minds, guests can sample the high-performance energy and mental focus beverage at company booths that helped bring the exclusive drink to life:

• Cognizin® by Kyowa Hakko (Booth #3765)
• enfinity® Paraxanthine from TSI Group (Booth #5831)
• goBHB™ Ketones from Ketone Labs (Booth #6733)
• MitoPrime® L-Ergothioneine by NNB Nutrition (Booth #7311)
• Zembrin® from PLT Health Solutions (Booth #4655)
• Flavoring by Sensapure Flavors (Booth #5923)
• Branding and Label Design by NutraMedia (Booth #7465)
• Project Leadership and Marketing by PricePlow
• R&D by Savage Nutra
• Manufacturing by MacroCap Labs

"Competition happens at the bottom, collaboration happens at the top,” said Ben Kane, PricePlow President and XPO NRG Project Coordinator. “This project would not be possible without the manufacturing capabilities of MacroCap Labs." Kane added: “Under the guidance and marketing direction of PricePlow along with the engineering and R&D from Savage Nutra, XPO NRG exemplifies what’s possible when industry leaders work together. The manufacturing and canning were expertly handled by MacroCap Labs, while the sleek, textured label designed by NutraMedia and printed by McDowell Label of Resource Label Group adds a finishing touch that embodies the combined talent and innovation of all involved.”   Learn more about the industry-elevating collab here: XPO NRG Debuts at SSW

Proliant Health & Biologicals (Immunolin) will be at booth 3218. The company says the past year has been a fruitful one regarding new studies around the function of Immunolin that allows for the support of another mechanism of action in that it has prebiotic effects and supports the healing of the gut. Additionally, the company has a study that demonstrates that the immunoglobulins in Immunolin have the potential to help manage the effects of aflatoxin exposure by binding to the structures themselves. The company also will be sharing interesting data around the testing of Immunolin versus colostrum and the IgG concentration, protein percentages, and endotoxin levels against top Amazon products.

RFI and HBC plan to showcase several of their patented marine ingredients including ProGo at booth 3275. The bioactive-peptide mix is derived from fresh Atlantic salmon and improves metabolic efficiency by targeting specific pathways that aid in fat loss, protect overall muscle mass, and boost energy levels. Also on display will be NT-II, an undenatured type II collagen for joint health uniquely sourced from Norwegian fjords, and OmeGo, a sashimi-grade quality salmon oil containing a full spectrum of omega fatty acids. With a 4-year shelf life, it is the most stable and sustainable oil on the market with 22 structure function health claims in the US.

Rousselot will be at booth 5641 to unveil the first clinical trial supporting Nextida GC for glucose control. This solution is the first innovation to stem from the new Nextida platform of specific collagen peptide compositions. Nextida GC aims to reduce the post-meal blood sugar spike in healthy individuals, with GLP-1 (glucagon-like peptide 1) playing a major role. As the official glucose management sponsor, Rousselot will also present two expert sessions: the first on the consumer-led ‘metabolic revolution’ scheduled for October 30, while the second, planned for October 31, dives deeper into the insights of Nextida GC’s first clinical trial.

Sabinsa will be at booth 4647 highlighting:

• Stress (Shagandha)
• Cognition (Sabroxy)
• Metabolic health (CurCousin, Nigellin) 
• Liver health (LivLonga)
• Benefits of pro and prebiotics (LactoSpore, LactoCran LactoWise)

Shagandha is a premier Ayurvedic adaptogen, a potent root extract of Ashwagandha, standardized for 2.5% withanolides for stress support. Sabroxy is an advanced, scientifically-backed formula to support memory and cognitive function. It is a patented extract of Oroxylum indicum bark extract, bio-standardized to a unique set of compounds, Oroxylin-A, baicalein and chrysin. For metabolic health, Sabinsa's range of supplements designed to improve the body’s metabolic functions and support overall health include CurCousin, a patented, clinically studied brand of Calebin A 99% for metabolic health and healthy weight management. For liver enzymes support, the company offers LivLonga, a combination of Curcumin C3 Complex and Livinol. Sabinsa also will showcase stable probiotic LactoSpore and synbiotics. LactoSpore-Heyndrickxia coagulans (Bacillus coagulans) MTCC 5856, is the heat-stable and storage stable probiotic helps to maintain overall health. LactoSpore produces the beneficial short chain fatty acids (SCFA) by fermenting plant-based fibers. In the synbiotics catergory, fenugreek seed, green banana, sugarcane fibre, and turmeric provide resistant starch and are identified as prebiotic for supporting the efficacy of LactoSpore. LactoCran contains 2 Billion LactoSpore/g and organic cranberry seed/juice while LactoWise contains 15 Billion LactoSpore/g, 45% galactomannan and 5% protein.

Sempera Organics will be at booth 7567 spotlighting its proprietary branded lion’s mane extract, SO-DSX-1 that is clinically shown to enhance cognitive acuity while simultaneously reducing stress response. In addition, Sempera Organics offers numerous mushrooms and distinctive condition-specific blends covering consumers’ most common well-being concerns.

Sirio Pharma is treating SSW attendees to their new Melatonin-Free Sleep Gummies and other natural wellness solutions at booth 4836. The nutraceutical contract development and manufacturing organization (CDMO) will also be introducing Mushroom Trifecta Gummies and Snackable Hydration Gummies, their standout offerings developed in response to the growing consumer demand for natural, effective wellness solutions. Each product is made up of a unique formulation aimed at tackling a specific consumer need—Snackable Hydration Gummy is a hypotonic formula developed to promote hydration and water intake, Mushroom Trifecta Gummies blend three key mushroom components to enhance energy, focus, and mental clarity, and the Melatonin-free Sleep Gummies feature a proprietary blend of botanicals including chamomile extract, lemon balm, passionflower, valerian root, lavender, and L-theanine to provide a gentle and effective solution to supporting restful sleep. 

Solutex will be hosting a celebration to honor its 20 years of innovation and excellence in the field of omega-3s. Guests can stop by booth 3245 to learn about the company's cutting-edge portfolio and breakthrough advancements in concentrated omega-3 EPA & DHA fatty acids and their derivatives. Solutex will also be presenting two products— LIPINOVA and MaGOmega—both demonstrate the company’s commitment to advancing the science of omega-3s and sustainable health solutions. 

Specnova, booth 5173, is introducing NovaQSpheres, a highly targeted delivery technology offering a breakthrough in precision-controlled release of active ingredients into the body. Unlike other methods that deliver a large, single dose, NovaQSpheres provides a consistent and gradual release of active ingredients. NovaQSpheres takes ingredient performance to the next level by incorporating LipoVantage Liposomal ingredients, combining the superior bioavailability and performance benefits of liposomes with the precision-controlled release of a beadlet. Specnova will also be showcasing its LipoVantage Liposomal ingredients, including clinically studied LipoVantage Liposomal Vitamin C.

Stratum Nutrition will be showcasing an exciting lineup at booth 3871. Their featured offerings will include Stratum’s sage extract gummy samples for attendees to try, Bimuno GOS and LBiome pre-postbiotic gummy samples, and the launch of ORACMU, a new oral probiotic designed to support oral microbiome health. Attendees can also look forward to a special guest hanging out with the Stratum team to host an engaging, interactive game at the booth, offering a fun way to learn more about Stratum's sage extract. The Stratum team is excited to connect, be sure to stop by!

Svarn Herbals is set to make its SSW debut at booth 2274. The company will be presenting its vertically integrated line of Carotenoids and Algal Omega-3's and its cutting-edge Super Critical Fluid Extraction (SCFE) capabilities. Attendees can stop by and learn about the company's unique offerings which include in-house algae cultivation ponds, contracts for marigold and tomato farming, and complete backward integration from seed to finished product. 

TriNutra, booth 3544, will highlight its USP-grade, award-winning, clinically backed black seed oil and its applications in oral care for improved halitosis and sensitive teeth. Additionally, the company will review its recently approved Health Canada structure-function claims for ThymoQuin. The product license allows finished product manufacturers to make specific recommendations, including support for:

• Health liver function
• Cardiovascular health
• Healthy glucose levels
• Stress relief
• Moderate general feeling of stress
• Healthy gut microbiota

The company will also offer product samples of OmegaQuin, a high-potency omega-3 concentrate and black seed oil.

TSI Group will spotlight its role as a global leader in supplement innovation, showcasing cutting-edge ingredients and technologies that enhance consumer health. Attendees will be able to sample enfinity (paraxanthine), offering cognitive benefits without the side effects of caffeine; and explore new FZZR formulations designed to address common side effects associated with GLP-1 use such as muscle loss and nutrient deficiencies. TSI Group will also present "before and after" examples of ingredient optimization, highlighting the company's expertise in R&D and manufacturing solutions. Visit Booth 5831 to discover how TSI Group empowers brands with tailored, innovative solutions.

Join Unibar at booth 4676 for free samples of an anti-aging serum with its clinically studied capsanthin extract, Bellaneo. This patent-pending ingredient has been shown to support skin elasticity, provide antioxidant protection, and hydrate the skin. Additionally, Unibar will be featuring its award-winning eye health ingredient, CapsiClear. Published studies have shown that CapsiClear can alleviate dry eye symptoms, promote tear regeneration, and decrease corneal inflammation. Finally, the Unibar team plans to share its unique Farm to Finish sustainability efforts for UniGold, its GRAS-affirmed lutein extract for eye health.

Virginia Dare is bringing the festivities to SupplySide West with an event at booth 2257 to celebrate the opening of its new headquarters in Carteret, New Jersey. Double the size of its Brooklyn location, the new facility features a dedicated customer lab, sensory center for new product testing, and tasting booths to gather flavor insights. SSW guests can stop by at 2 PM on October 30th to celebrate with the team and enjoy wine, cake, and samples of speculoos cookie cognitive cold brew lattes, caramel apple crumble protein shakes, watermelon guava nootropic gummies, watermelon margarita probiotic pixy sticks, and calamansi green tea hydration beverages, all formulated to highlight the company's flavor and masking capabilities. 

The official SupplySide West afterparty will be hosted by What's Up with Supps at the House of Blues, Las Vegas from 7pm to 12am on October 31st. The theme for this year's networking afterparty will be "celebrity icons" and proceeds from the event will benefit Vitamin Angels—a nonprofit organization dedicated to improving the health and nutrition of underserved communities across the world. And get the latest scoop on the iconic event here: What’s Up with Supps Spotlights Industry Icons